Preface
Introduction
STORIES:
Discoveries about Creativity
Laws Of Planetary Motion
Electricity From Clouds
Band-Aid
Pneumatic Tyres
Gummed Paper
The Trap Of Paradigm
Invention Of Sewing Machine
Just-In-Time System
Transmission of Nerve Impulses
Printing Press
Dangers Of Locomotives
Flashlight
Lawn Mower
Phonograph
Rubber Heels
The Periodic Table
Discovery Of Electromagnetic Fields
The Tao Of Physics
Congenital Impact of Rubella
Typewriter
The Theory Of Evolution
The Benzene Ring
The Wreck Of Titanic
Wagner's Rheingold
Underwater Construction
Search For The "Hidden Likeness"
Fermi & Nuclear Fission
Cash Register
Discovery Of Current Electricity
Cure Of Diabetes
Boolean Algebra
Principle Of Photosynthesis
Ball Point Pen
The X-Ray
The Fuschian Functions
Safety Glass
The Creative Triggers
Why Aeroplanes Cannot Fly
The "Brownies" Of Stevenson
The Blunder That Founded 3M
Invention Of AC Motor
Discovery Of Teflon
Toynbee's The Study Of History
Inventors' Blindness
The Excitement Of Creativity
Electric Fan
How Typhus Gets Transmitted
Proof Of The Big Bang
Mathematical Theory Of Chance
Coleridge's Kubla Khan
Vulcanisation Process
Structure Of The Crystals
The Compulsion To Create
3M's Post-It Note Pads
Ice Cream Cones
The Structural Theory Of Atom
IBM And Computers
Helicopter
How Experts Resist Ideas
Creative Reveries Of Enid Blyton
Predictions In Gulliver's Travels
Float Glass Technology
Principle Of Immunisation
Journey Into Unknown
The Genius Of Karl Fredrich Gauss
Jean Coceteau's The Knights Of The Round Table
Neon Light
Transistor Radios
Precocious Minds?
The Masterpiece Of Sir Walter Scott
The "Fraud" That Changed The World
The "99% Perspiration"
Xeroxing
The Poem Of Stephen Spender
The Anatomy Of Inspiration
Travellers' Cheques
Edison's Fraud
Awe, Wonder And Alienation
The Logic Of Irrational
Epilogue: Themes & Patterns
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How Experts Resist Ideas
It is surprising that not only the lay people, but even experts are often blind to the potential of new ideas. In fact, often it were the authorities in the field who failed to accept the inevitability of change. Some examples:
- In 1899, Charles H Duell, Commissioner of the US Office of Patents urged President William McKinley to abolish the patent office. He said, "Everything that can be invented has been invented."
- An article in Scientific American in January, 1909 stated: "That the automobile has practically reached the limit of its development is suggested by the fact that during the past year no improvements of a radical nature have been introduced."
- In 1927, a young engineer named DeForest walked into the office of Harry Warner, the co-founder of Warner Brothers. DeForest had worked out a way of synchronising sound and images, which could change a silent movie into a talkie. Harry Warner, after listening to him, remarked: "Are you crazy? Who wants to hear an actor talk?"
- In 1957, two years before the first man-made satellite, Sputnik, was successfully launched, and just twelve years before man's landing on moon, Sir Harold Spencer Jones, the Director of Greenwich Observatory, declared: "Man will never set foot on the moon or the mars."
- Till 1970s the computer market was defined in terms of mainframes. Even when the possibility of home computers and personal computing started becoming a technological reality, market leaders like IBM failed to perceive this new potential. Ken Olsen, the entrepreneurial founder and President of Digital Equipment Corporation - a company which is supposed to have virtually created the market for minicomputers -, is on record to have said in 1977: "There is no reason for any individual to have a computer in their home."
- It took the scientific world quite some time to accept Herman Oberth as the "father of space travel". When Oberth published his somewhat prophetic book Rockets to Planetary Space in 1923, it attracted much criticism and scepticism. An article about the book in the well-known scientific periodical Nature commented that the project of space rocket would probably be realised just before the extinction of the mankind.
- Sir Ronald Fisher is now regarded as the pioneer of modern statistics and experimental designs. However, when he submitted his first paper which laid the foundation for later works for publication to the Royal Society, it was rejected. Had it not been for a sponsor who met the publication costs, the paper would not have been published at all.
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