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The Creative Muse: Stories of Creativity & Innovation

Madhukar Shukla


  • Preface
  • Introduction

    STORIES:

  • Discoveries about Creativity
  • Laws Of Planetary Motion
  • Electricity From Clouds
  • Band-Aid
  • Pneumatic Tyres
  • Gummed Paper
  • The Trap Of Paradigm
  • Invention Of Sewing Machine
  • Just-In-Time System
  • Transmission of Nerve Impulses
  • Printing Press
  • Dangers Of Locomotives
  • Flashlight
  • Lawn Mower
  • Phonograph
  • Rubber Heels
  • The Periodic Table
  • Discovery Of Electromagnetic Fields
  • The Tao Of Physics
  • Congenital Impact of Rubella
  • Typewriter
  • The Theory Of Evolution
  • The Benzene Ring
  • The Wreck Of Titanic
  • Wagner's Rheingold
  • Underwater Construction
  • Search For The "Hidden Likeness"
  • Fermi & Nuclear Fission
  • Cash Register
  • Discovery Of Current Electricity
  • Cure Of Diabetes
  • Boolean Algebra
  • Principle Of Photosynthesis
  • Ball Point Pen
  • The X-Ray
  • The Fuschian Functions
  • Safety Glass
  • The Creative Triggers
  • Why Aeroplanes Cannot Fly
  • The "Brownies" Of Stevenson
  • The Blunder That Founded 3M
  • Invention Of AC Motor
  • Discovery Of Teflon
  • Toynbee's The Study Of History
  • Inventors' Blindness
  • The Excitement Of Creativity
  • Electric Fan
  • How Typhus Gets Transmitted
  • Proof Of The Big Bang
  • Mathematical Theory Of Chance
  • Coleridge's Kubla Khan
  • Vulcanisation Process
  • Structure Of The Crystals
  • The Compulsion To Create
  • 3M's Post-It Note Pads
  • Ice Cream Cones
  • The Structural Theory Of Atom
  • IBM And Computers
  • Helicopter
  • How Experts Resist Ideas
  • Creative Reveries Of Enid Blyton
  • Predictions In Gulliver's Travels
  • Float Glass Technology
  • Principle Of Immunisation
  • Journey Into Unknown
  • The Genius Of Karl Fredrich Gauss
  • Jean Coceteau's The Knights Of The Round Table
  • Neon Light
  • Transistor Radios
  • Precocious Minds?
  • The Masterpiece Of Sir Walter Scott
  • The "Fraud" That Changed The World
  • The "99% Perspiration"
  • Xeroxing
  • The Poem Of Stephen Spender
  • The Anatomy Of Inspiration
  • Travellers' Cheques
  • Edison's Fraud
  • Awe, Wonder And Alienation
  • The Logic Of Irrational

  • Epilogue: Themes & Patterns
  • The Blunder that Founded 3M


    Not only do blunders often stimulate innovative ideas, many times they also mark the beginning of highly innovative companies. One such company, which is known for its innovativeness is 3M (Minnesota Mining and Manufacturing Company).

    3M was founded in 1903 on a gigantic mistake by a doctor, a lawyer, two railroad executives, and a meat-marketing manager. They invested in a piece of land which supposedly contained corundum (an abrasive used for manufacturing sandpaper). It was only after they started mining that they found that what they had was a worthless mineral with no use to sandpaper manufacturers. The only way to survive for the company was to invent uses of whatever it had - which it did by innovating products such as abrasive cloth for metal finishing, waterdry sandpaper, etc.

    It is not surprising that many of the 3M's 62,000 innovative products have emerged from mistakes (e.g., post-it pads), and its corporate philosophy was described by its erstwhile CEO, Lew Lehr:

        "We have continued to accept mistakes as a normal part of running business... It's important to add, however, that we expect to have originality in our mistakes. We can afford almost any mistake once."

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