Band-Aid
Band-Aid, a Johnson & Johnson product, is a highly successful leading product around the world. Few people, however, know that it was invented by a concerned (and probably exasperated) husband for his accident-prone wife.
Josephine Dickson was an extremely clumsy person, prone to cutting herself with kitchen knife at an unbelievable frequency. Her husband worked for Johnson & Johnson, a company which manufactured gauze and adhesive tapes. As things went from bad to worse, and Josephine seemed to be always cutting herself, her husband got a brain wave.
One day he sat down with gauze, tapes and a pair of scissors, and cut the tape into small strips. Then he stuck a little square of gauze in the middle of each strip. Now, every time Josephine met her accidents, it took just thirty seconds to put on this ready-made bandage. In this way, the Band-Aid was invented.
Once when Josephine's husband mentioned about his "invention" in the company, some people got interested. The idea of a ready-made bandage, which can be put in a few seconds seemed to have a marketing appeal. Initially, Johnson & Johnson made them at a small scale. Once the idea caught on, the company installed machines in 1924 to mass produce these bandaging tapes, and started marketing them under the name of Band-Aid.
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