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Team Technology (as per
handout)
We have a dream, it goes
something like this: A team of ten members is scattered. Three are a
t a divisional headquarters in Chicago, doing product research
together. Four more are employees of four different corporate
partners - one is a distributor in Columbus, two are production
subcontractors in Mexico City and the Philippines, and the fourth is
a semi retired telecommuter in Ketchikan, Idaho. Rounding out the
team are the professor in London who developed the idea the team has
been working on, a marketing whiz in San Francisco, and the team's
corporate sponsor, in Osaka, Japan.
At the corporate sites
are computer networks and lots of machines. Divisional headquarters
has the capability to do videoconferencing with the parent company
in Japan. A couple of years ago this was a big deal - both groups
had to troop down to their corporate video studio and sit in front
of cameras to have their tete-a-tetes. But now they have little
video eyes mounted in the corners of their Macs and PCs. The image
is a little stiff, and the image flickers and flutters a bit, but
they ca now call one another at the drop of a hat and have a
conversation with live video of each other on their computer
screens.
The Mexico City and
London offices can also be hooked into these calls. It is especially
valuable to them to go fact to face with team members because they
have never actually met them. Though nervous at first, seeing their
faces on screen helped break the ice and after a while made the
talks much more animated and interesting.
All ten members of the
team have faxing capability with everyone else. They can either send
a message straight from the computer, using a fax modem, or they can
print a message, or photocopy a document, and send it by a regular
fax machine. This is especially useful to the people in London and
Japan, who are not usually conscious at the time same time of day.
Faxing helps them stay current with one another, with in a few
hours.
The fax modems are also
useful in contacting on-line services. The Japan office subscribes
to MCI Mail Columbus in on America Online. Chicago and Japan are
hooked up to CompuServe. The fellow in Ketchikan, way up at his
cabin in the mountains, uses a little laptop computer and a cellular
phone that is connected wirelessly to an Internet gateway in Coeur
d'Alene. Using this motley assortment of online bulletin boards, the
ten team members can send one another daily memos on problems
they're facing and edited versions of one another's
documents.
The team members in the
big cities can take advantage of extra-wide information
thoroughfares that ca be shooting huge amounts of data back and
forth. If they work with raw text data, they can upload and shop the
entire Los Angeles phone book set in a few minutes. They can ship in
other media too. They can ship an entire movie to one another
through these wide open gateways, or multimedia fax documents, with
live video, animation, post it notes, and audio soundtrack. (They
don't do all these things, but they could if they need to.)
Maybe the team decided
that there is too much delay using the Internet and other services,
or that the team needs a mechanism that goes beyond mere memo
capabilities or sending one another static multimedia documents,
What if the team wanted to conduct actual, ongoing meetings, around
the globe?
They could set their
alarm clocks for a certain time, wake up, and do a conference call,
by voice, and a secretary could take notes of the conversation and
decisions reached. Or they could communication using the latest type
of electronic meeting system, one which allows "meetings" to occur
outside the realm of real time, that sets up voting situations,
records everyone's ideas, and allows team members to prioritize and
vote on a host of issues. Everyone enters information by keyboard;
everyone sees everyone else's comments displayed and labeled by
name, on their monitors.
Yes, the people in Asia
and Europe would vote later, than the American team, But they would
have the same protections as the others - voting results would
be announced only after everyone has voted.
What's remarkable to us
about this scenario is not that it is a science fiction techno
utopia achievable sometimes around the bend a utopia that we never
quite get to. It can be done today, with existing, fairly robust
communications technology. People in pretty ordinary organizations
are doing this right now.
This is not to say,
however, that these are not suffering from the same problems every
other team has. Technology can only do a few things for teams. It
can speed communications up, it can make communication easier, and
maintain a cleaner paper trail. The team is still a team, not matter
how much hardware and software it drags behind it, and prone to all
the human frailties that all teams are prone to.
A computer will not
impose clarity on a fuzzy notion. That is something only we can
do.
Our prescription for out
high tech, far flung, globally partnered team is that they can make
a point, maybe twice a year, of buying plane tickets and flying to
some agreed upon location and get to know one another again in the
flesh.
Bring a swimsuit, and
make it a
vacation. |