1. Welcome
1.1 For Sunfoods
1.2 For the Academic Reader
2. The Abstract
3. Thesis Introduction
3.1. The Aim
3.2. Research Background
3.3. The Research Topics
3.4. The Targeted Audience
3.5. Disposition
4. Research Method
4.1. The Constructive Research Method
4.2. The Research Process
4.3. Information Gathering
4.4. Export Guide and Questionnaire Construction
4.5. Analysis Method, Conclusions and Thesis Presentation
4.6. The Broad Scope of the Thesis
5. The Export Guide
5.1. Export Guide Presentation
5.2. Export Readiness
5.3. Trade Condition
5.4. Foreign Market Analysis
6. Questionnaire
6.1. Questionnaire Presentation
6.2. Export Readiness
6.3. Trade Condition
6.4. Foreign Market Analysis
7. Research Results
7.1. Export Readiness
7.2. Trade Condition
7.3. Foreign Market Analysis
8. Discussion
8.1. Export Readiness
8.2. Trade Condition
8.3. Foreign Market Analysis
9. Conclusions
9.1. Export Readiness
9.2. Trade Condition
9.3. Foreign Market Analysis
9.4. The Next Step
10. Supplements
10.1. Site Map
10.2. Glossary
10.3. The Complete Interview
10.4 Acknowledgements
10.5 Sources
page1
page 2
page 3
10.5 Sources (page 2)
General Sources
These sources mainly contribute to the 'Research Results'.
Interview
Name: Shiraishi, Hajime
Position: General Manager and Trade Representative
Date: 2003-04-11
Company Brochures
Name: 'We love KONNYAKU because it's so healthy'
Country of origin: Japan
Language: Japanese
Particulars: Provided by Sunfoods
Date: No date indicated
Name: 'okashidaieto'
Country of origin: Japan
Language: Japanese
Particulars: Provided by Sunfoods
Date: No date indicated
Sunfoods� Web Site
Name: Sun Foods Co.,Ltd.
Country of origin: Japan
Language: Japanese
Particulars: Company- and product information and web-shop.
Web Site: http://www6.ocn.ne.jp/~sunfoods/
Date: 2003-01-17
Other Web Sites
Name: FNI
Country of origin: Sweden
Language: Swedish
Particulars: Medical information regarding the Swedish population
Web Site: www.fni.se/shop/material_pdf/fetma-inlaga.pdf
Date: 2003-02-03
Name: Halsokostradet; Health Food Council
Country of origin: Sweden
Language: Swedish
Particulars: The major Swedish health food industry organization
Web Site: http://www.halsokostradet.se
Date: 2003-03-24
Name: Konsumentverket-Mat
Country of origin: Sweden
Language: Swedish
Particulars: Site about food regulations and laws in Sweden
Web Site: http://www.mat.konsumentverket.se
Date: 2003-02-02
Name: Livsmedelsverket
Country of origin: Sweden
Language: Swedish and English
Particulars: National Food Administration of Sweden
Web Site: www.slv.se
Date: 2003-02-02
Name: Ministry of Economy, Trade and Industry, Japan
Country of origin: Japan
Language: Japanese and English
Particulars: Trade ministry of Japan
Web Site: http://www.meti.go.jp
Date: 2003-03-12
Name: Minmage.nu
Country of origin: Sweden
Language: Swedish
Particulars: Medical information service
Web Site: www.minmage.nu
Date: 2003-02-23
