1. Welcome
1.1 For Sunfoods
1.2 For the Academic Reader
2. The Abstract
3. Thesis Introduction
3.1. The Aim
3.2. Research Background
3.3. The Research Topics
3.4. The Targeted Audience
3.5. Disposition
4. Research Method
4.1. The Constructive Research Method
4.2. The Research Process
4.3. Information Gathering
4.4. Export Guide and Questionnaire Construction
4.5. Analysis Method, Conclusions and Thesis Presentation
4.6. The Broad Scope of the Thesis
5. The Export Guide
5.1. Export Guide Presentation
5.2. Export Readiness
5.3. Trade Condition
5.4. Foreign Market Analysis
6. Questionnaire
6.1. Questionnaire Presentation
6.2. Export Readiness
6.3. Trade Condition
6.4. Foreign Market Analysis
7. Research Results
7.1. Export Readiness
7.2. Trade Condition
7.3. Foreign Market Analysis
8. Discussion
8.1. Export Readiness
8.2. Trade Condition
8.3. Foreign Market Analysis
9. Conclusions
9.1. Export Readiness
9.2. Trade Condition
9.3. Foreign Market Analysis
9.4. The Next Step
10. Supplements
10.1. Site Map
10.2. Glossary
10.3. The Complete Interview
10.4. Acknowledgements
10.5. Sources
6.1. Introduction to the Questionnaire
The questionnaire can be seen as an extension of the Export Guide and a part of the problem solving solution that the Export Guide is meant to be. The questionnaire consists of a set of more specific questions meant to give answers to the Export Guide�s more general questions. The questionnaire is divided according to the main research areas of the thesis, that is Export Readiness, Trade Conditions and Foreign market Analysis. The questions in the first section are meant to be answered mainly by primary sources, in this case the interview, while the other sections may be answered using information from secondary sources.
6.2. Export Readiness
a) Does the company presently export?
I. To which markets does the company export?
II. Since when does the company export?
b) Is exports given high priority within the company?
I. What are the company's export-plans for the future?
II. To which countries, if any, does the company plan to export?
c) Does the company have personnel with knowledge of foreign cultures and languages?
I. Which cultures are they familiar with?
II. In which context are they familiar with these cultures? (i.e. Have they lived there or have they worked there?)
III. Which languages are they able to communicate with on an everyday basis?
IV. Which languages are they able to communicate with in a business context?
d) Does the company have personnel with export experience?
I. Which countries and markets do they have experience with?
II. In which position did they require the experience?
III. Which positions do these employees have in the company today?
IV. How many years of experience do they each have?
e) Is the company financially sound?
I. What amount of capital can be allocated to the export venture annually?
II. How is the export venture to be financed?
f) To which extent would the company be able to meet an increased demand, coming from export sale?
I. Does the company have excess production capacity?
II. To which extent will the company be able to fill export orders without hurting domestic sales, investing in additional production facilities etc.?
III. What will be the cost of increased production?
IV. Is the raw material supply steady and secure?
V. To which extent will the raw material suppliers be able to meet an increased demand?
g) Does the company's product have a distinct competitive advantage?
I. Does the company have a unique product?
II. What is the product's main advantage compared to competitors products?
h) Can the product and packaging be adapted to the host market?
I. What will be required to adapt the product and packaging to the potential needs of the host market?
II. To which extent can the product and packaging be adapted without investing in additional production facilities?
III. To which extent is the company prepared to adapt the product and the packaging to the foreign market?
i) Can the product easily be transported to the host market?
I. Is the product fragile or dangerous to handle?
II. What are the physical constraints of the product? (Weigh, size, temperature resistance, etc.)
III. What is the cost of transporting the product?
j) Is the product selling well in the home market?
I. Is the home market share steady or growing?
k) What is the existing customer profile?
I. What is the gender, age and income level of the typical customer?
II. Where does the typical customer buy the product?
l) What are the company's expectations of the export venture?
I. What are the reasons behind the export venture?
II. What other plans of the company may compete or intervene with these export plans?
