10.1 Site Map
1. Welcome
1.1 For Sunfoods
1.1.1 Welcome Sunfoods
1.1.2 Thesis Summary Aimed at Sunfoods
1.2 For the Academic Reader
1.2.1 Welcome
1.2.2 Introduction to Sunfoods and Konnyaku-Chips
2. The Abstract
3. Thesis Introduction
3.1. The Aim
3.2. Research Background
3.2.1 The Product Konnyaku-Chips
3.2.2 Fiber's Health Benefits
3.3. The Research Topics
3.4. The Targeted Audience
3.5. Disposition
3.5.1 Website Orientation
3.5.2 Website Ports-Welcome
3.5.3 The Abstract and the Thesis Introduction
3.5.4 The Research Method
3.5.5 The Export Guide, the Questionnaire, the Research Results, the Discussion and the Conclusion
3.5.6 The �Supplements�
4. Research Method
4.1. The Constructive Research Method
4.1.1 Introduction to the Constructive Research Method
4.1.2 Research Method Evaluation
4.2. The Research Process
4.2.1 Step one: Find a Practically Relevant Problem
4.2.2 Step two: Examine the potential for long-term research co-operation
4.2.3 Step three: Obtain deep understanding of the topic area
4.2.4 Step four: Innovate a solution idea and develop a problem solving construction
4.2.5 Step five: Implement the solution
4.2.6 Step six & seven: Ponder the scope of applicability of the solution and Analyse the theoretical contribution
4.3. Information Gathering
4.3.1 Information Gathering through out the Research Process
4.3.2 Research Location
4.3.3 Internet Research
4.3.4 Company Research
4.3.5 Language and Cultural Barriers
4.4. Export Guide and Questionnaire Construction
4.4.1 Reasons Behind the Construction of a New Model
4.4.2 The Concept of the Export Guide
4.4.3 The Sources of the Export Guide
4.4.4 Model Variable Choice
4.4.5 A Guide to Research Based on Primary- and Secondary Sources
4.4.6 Limitations and Boundaries of the Export Guide
4.4.7 Questionnaire Construction
4.5. Analysis Method, Conclusions and Thesis Presentation
4.5.1 Analysis Method and Conclusions
4.5.2 Thesis Presentation
4.6. The Broad Scope of the Thesis
4.6.1 The Broad Scope of the Thesis
4.6.2 Rationale Behind the Broad Scope
5. The Export Guide
5.1. Export Guide Presentation
5.1.1 Introduction to the Export Guide
5.1.2 The Export Guide in Context
5.2. Export Readiness
5.2.1 Human Resources and Expectations
5.2.2 Financial and Physical Resources
5.2.3 Competitiveness
5.3. Trade Condition
5.3.5 Tariffs and Non-Tariff Requirements
5.3.5 Trade Friendliness
5.4. Foreign Market Analysis
5.4.1 Political, Economic and Statistical Data
5.4.2 Legal Protection
5.4.3 Cultural Aspects
5.4.4 Market Entry, Distribution and Trade Assistance
6. Questionnaire
6.1. Questionnaire Presentation
6.2. Export Readiness
6.3. Trade Condition
6.4. Foreign Market Analysis
7. Research Results
7.1. Export Readiness
7.1.1 Human Resources and Expectations
7.1.2 Financial and Physical Resources
7.1.3 Competitiveness
7.2. Trade Condition
7.2.1 Tariffs in Sweden
7.2.2 Non-Tariff Requirements in Sweden
7.2.3 Trade Friendliness
7.3. Foreign Market Analysis
7.3.1 Political-, Economic- and Statistical Data
7.3.2 Legal Protection
7.3.3 Cultural Aspects
7.3.4 Market Entry, Distribution and Trade Assistance
8. Discussion
8.1. Export Readiness
8.1.1 Human Resources and Expectations within Sunfoods
8.1.2 Financial and Physical Resources
8.1.3 Competitiveness
8.2. Trade Condition
8.2.1 Tariffs and Non-Tariff Requirements
8.2.2 Trade Friendliness
8.3. Foreign Market Analysis
8.3.1 Political, Economic and Statistical Data
8.3.2 Legal Protection
8.3.3 Cultural Aspects
8.3.4 Market Entry, Distribution and Trade Assistance
9. Conclusions
9.1. Export Readiness
9.2. Trade Condition
9.3. Foreign Market Analysis
9.4. The Next Step
10. Supplements
10.1. Site Map
10.2. Glossary
10.3. The Complete Interview
10.4. Acknowledgements
10.5 Sources
