1. Welcome
1.1 For Sunfoods
1.2 For the Academic Reader
2. The Abstract
3. Thesis Introduction
3.1. The Aim
3.2. Research Background
3.3. The Research Topics
3.4. The Targeted Audience
3.5. Disposition
4. Research Method
4.1. The Constructive Research Method
4.2. The Research Process
4.3. Information Gathering
4.4. Export Guide and Questionnaire Construction
4.5. Analysis Method, Conclusions and Thesis Presentation
4.6. The Broad Scope of the Thesis
5. The Export Guide
5.1. Export Guide Presentation
5.2. Export Readiness
5.3. Trade Condition
5.4. Foreign Market Analysis
6. Questionnaire
6.1. Questionnaire Presentation
6.2. Export Readiness
6.3. Trade Condition
6.4. Foreign Market Analysis
7. Research Results
7.1. Export Readiness
7.2. Trade Condition
7.3. Foreign Market Analysis
8. Discussion
8.1. Export Readiness
8.2. Trade Condition
8.3. Foreign Market Analysis
9. Conclusions
9.1. Export Readiness
9.2. Trade Condition
9.3. Foreign Market Analysis
9.4. The Next Step
10. Supplements
10.1. Site Map
10.2. Glossary
10.3. The Complete Interview
10.4 Acknowledgements
10.5 Sources
page1
page 2
page 3
10.5 Sources (page1)
Export Guide Sources
The following sources contributed to the Export Guide in various degrees. Some of these sources also contributed with information to the 'Research Results'.
Literature
Philip Kotler et all , 1999: Marketing Management-an Asian perspective, 2nd Edition, Prentice Hall publishing Company, Singapore
Cateora and Ghauri, 2000: International Marketing, European Edition. McGraw-Hill Publishing Company, UK
Philip R.Cateora, John L. Graham, 1999 International Marketing, 10th Edition, McGraw-Hill Publishing Company, UK
Web Sites
Name: A Basic Guide to Exporting
Country of origin: U.S.A.
Language: English
Particulars: A publication of the U.S. Department of Commerce.
Web Site: http://www.unzco.com/basicguide/toc.html
Date: 2003-02-15, 2003-02-21
Name: A Step-by-Step Guide to Exporting
Particulars: An export guide designed primarily for SMEs in Canada, by 'Team Canada Inc.' with the support of the Canadian government.
Country of origin: Canada
Language: French and English
Web Site: http://exportsource.gc.ca/pdf/step_e.pdf
Date: 2003-02-18
Name: Austrade
Country of origin: Australia
Language: English
Particulars: Designed by the Australian Trade Commission primarily for Australian companies
Web Site: http://www.austrade.org
Date: 2003-02-22
Name: Eksporthandboken online
Country of origin: Norway
Language: Norwegian
Particulars: Provided by 'Norges Eksportrad'
Web Site: http://www.ntc.no
Date: 2003-03-10
Name: The Export Business Plan
Country of origin: Canada
French and English
Particulars: Produced by 'The Business Link', the government of Alberta, Canada
Web Site: www.cbsc.org/alberta
Date: 2003-02-18
Name: Interactive Export Planner; Exportsource
Country of origin: Canada
French and English
Particulars: Designed by 'Western Economic Diversification Canada' and 'Team Canada Inc.' etc. with the support of the Canadian government.
Web Site: http://exportsource.ca
Date: 2003-02-02
Methodology Sources
Literature
Taylor & Bogdan, 1998: Introduction to Qualitative Research Methods, 3rd Edition, John Wiley & Sons, Inc, USA
Eriksson & Wiedersheim-Paul, 2001: Att utreda forska och rapportera, 7th Edition, Lagerblads tryckeri AB, Sweden
Web Sites
Name: Metodix
Country of origin: Finland
Language: Finnish and English
Particulars: Research method-knowledge resource base.
Web Site: http://www.metodix.com/showres.dll/en/enindex
Date: 2003-06-30
