Lesson Plan for Agricultural Marketing - I

Level-2, Semester-2

Faculty of Agricultural Economics and Rural sociology

Part – One

Introduction

 Chapter – 1: Marketing in Bangladesh

            -          Basic Concepts

-          Wholesaling & Retailing in Bangladesh

-          Importance of Agricultural Marketing in Economic Development

-          Characteristics of Traditional Agricultural Marketing

Part – Two

Market System Analysis

Chapter – 2: Marketing Perspective

-          Marketing Concept, System and its Components

-          Approaches to the Study of Marketing

-          Marketing Channel

Chapter – 3: Marketing Functions

-          Transportation

-          Grading & Standardization

-          Market Information

-          Financing

-          Storage

Chapter – 4: Marketing Cost & Margin

Chapter – 5: Marketing Efficiency

Chapter – 6: Marketing Mix

Chapter – 7: Market Integration

Chapter – 8: Market Research

Chapter – 9: Cooperative Marketing

Reference:

Kohls, R. L & J.N Uhl. 1980: Marketing of Agricultural products, 5^th edition, Macmillan Publishing Co., Inc.

J.C. Ghandi. 1985: Marketing A Managerial Introduction. Tata McGraw-Hill Publishing Company Limited, New Delhi.

Acharaya S.S. and N. L. Agrawal. 1999: Agricultural Marketing in India, 3^rd edition, oxford and IBH Publishing Co. Pvt. Ltd. New Delhi 1100 001.