MISS PHILIPPINES
Beyond 2000
The 70's : Asia's Answer to 'MOD' Fever!

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It's the 70'S! The decade still very  much in the shadow of the swinging 60's. So what's in style?

Big, indestructible hair, lots of eye make-up, false eyelashes, bell bottoms, mini-skirts,
'flower power,'
MOD  fever, 
and of course...


BEAUTY
PAGEANTS !

The Philippines had it's taste of victory during the 60's with the winnings of Gemma Cruz and  Gloria Diaz. What about the 70's?
As it turned out to be, the decade is perhaps the most successful  period  in the history of the ...


Miss Philippines    Pageant

The pinnacle of the success of the Philippine Pageant scene!

From 1970 to 1979, every year as exciting as the year before it.

Asia's Pageant Powerhouse of the 70's !
W
O
W
!
The 'look' of the 70's: from top left clockwise, Pacita Guevarra, Anabelle Arambulo, Ava Quibranza, Nanette Prodigalidad, Chiqui Brosas, Guada Sanchez, Criselda Cecilio, and Erlynn Bernardez.
The 1973 Miss Philippines winners from left to right,
Margie Moran, Miss Philippines Universe; Marilen Ojeda, Miss Philippines International; and Nanette Prodigalidad, Miss Philippines Maja International.
1970 Aurora Pijuan wins the Miss International  crown  in Tokyo, Japan. The second time the country  has won the  title! Wow, what a way to kick off the start of a new decade!
WHAT A WAY TO START THE DECADE !
THE FILIPINA DOES IT AGAIN !
Aurora was a  standout from the  very beginning. The tall, statuesque mestiza beauty impressed them all with her winning ways. The product of good  breeding, high quality education and a sense of personal style can  produce nothing but a winner!
E
L
E
G
A
N
T
SECOND FILIPINA TO WIN
THE
MISS INTERNATIONAL
CROWN IN TOKYO
Aurora Pijuan
Miss Philippines &
Miss International 1970
1971 Was  again a  lucky year for the  country. Two Filipinas
garnered  honors in their  respective pageants.  During the 1971 Miss Universe Pageant in Miami,
Vida Doria (left) was voted by the press as Miss Photogenic. To finish the year, Evelyn Camus (right) landed as 2nd Runner-up at the Miss International Pageant. Had she won, it would have been a back to back victory for the Philippines!
1972 Saw two more Filipinas making waves in the international arena of beauty and brains. Armi Barbara Crespo (left) made it to the semi-finals round in the Miss Universe Pageant in Puerto Rico and caused  such a reaction  from the  audience during the evening gown competition. Meanwhile, Yolanda Dominguez (right) landed as 2nd Runner-up again at the Miss International Pageant. With all these  back to back honors, was all these a  preview of even better things to come?
1973   Was the biggest and  best year of them all! Margie Moran was crowned  as the country's 2nd Miss Universe at the  pageant held in the Mediterranean city of Athens, Greece. Prior to the pageant, she was also voted by members of the  press as Miss Photogenic! During the pageant, Bob Barker  referred to her as the 'Jackie Onassis' of  the Philippines, refering to her 'lovc of counting money' as one of the reasons why she took up Banking & Finance in college. We all know that she also told the audience that she wanted to set up a hotel business someday which, not surprisingly, came true! By the end of the competition, she was neck and neck with  Amanda Jones of the U.S.A. The  final question: Bob Barker asked her, "What would you do if you had a million dollars today?" Her simple,  direct  to the point  no frills answer: "If I had a  million bucks today, I'd buy a house since that's something I can't afford and live by myself of course, together with the people I love." And so it happened as
destiny planned it to be: Margie could not but win!
MISS PHOTOGENIC
SECOND FILIPINA TO WIN THE MISS UNIVERSE CROWN JUST  4 YEARS AFTER GLORIA DIAZ WON IT BACK
IN 1969
The new Miss Universe just couldn't believe her ears as her name was announced as the winner. After all, she joined the Miss Philippines pageant without the knowledge and consent of her parents! There she walked down the stage
in her ethnic evening gown and bouffant hairdo, proclaiming to
the rest ofthe world that the Philippines was fast becoming a pageant powerhouse in Asia.
The next day, her victory was headlines all over the country and for some weeks after that, the pageant was replayed day in and day out and people didn't really mind!
Margarita Moran
Miss Philippines
Miss Photogenic &
Miss Universe 1973
IT'S YOUR NIGHT & THE FEELING IS RIGHT!
1973 WAS A YEAR TO REMEMBER ! THE CLIMAX OF
PAGEANT HISTORY
IN THE PHILIPPINES !
1973 Was far form over! Marilen Ojeda, Miss  Philippines International, went  on to
win the
4th Runner-up position in the Miss International Pageant in Tokyo. Golly! Was this  the Philippines' lucky decade or  what? Seems like Margie's & Marilen's stars were
out that year!
EVANGELINE PASCUAL
COULD HAVE BEEN THE FIRST FILIPINA MISS WORLD!
1973 Definitely was one hell of a year! As if Margie's and Marilen's victories were not enough, another Filipina was in the  news! Evangeline  Pascual,  Miss Republic  of the Philippines (then a separate pageant), almost won  the first Miss World crown for the Philippines. She landed as  First
Runner-up
to the U.S.A.'s Marjorie Wallace.

As  history will tell it, she tied  with Marjorie near the end of the competition and how that tie was broken is something we might  really  never find out. Never the less,  she  was a top favorite then with her dizzying height, alabaster like features and  perfectly  coiffed  hair. Her  swimsuit  was amazing! Designed to reflect the colors of the national flag, it was a runaway hit with the British press.

Never the less, a few months later, crisis hits the Miss World Organization with the dethronement of Marjorie Wallace over some  moral  issues. Although  the  title was  offered  to Evangeline, she was rumored to have politely declined the crown for reasons undisclosed.

If Evangeline  accepted the title, 1973 would  have been the only year in the history of the Philippine Pageant scene that the 2 major world titles are in local shores. Sad to say, it never happened.  Not meant to be, I guess.
    WHY DID     
EVANGELINE
REFUSE THE
CROWN?


Although the title was offered to her, she reportedly declined. The reason? One rumor has it that she 'demanded' a public, worldwide coronation which Eric Morley didn't buy, saying it was a request too expensive! Another rumor has it that Eric only offered her the job but not the title, meaning while she performed the duties, Marjorie
would still be the official Miss World. Now, isn't that a bit on the eccentric? It's like asking a doctor to operate on a patient but not to address him as a doctor! Oh well, whatever the real reason is, it's already water under the bridge. Too bad, just simply too bad!
Evangeline could have been an
excellent Miss World.
1974 The Miss Universe  Pageant comes to Manila! Spain's Amparo Munoz wins the title that  year  and our very  own  Guadalupe Sanchez was a semi-finalist! Good enough though, considering she was competing on home  grounds  and to make it  even more difficult,  the outgoing  Miss Universe  is a
fellow Filipina!
1975 Chiqui Brosas  continues  the stroke of good luck and ends up as 4th Runner-up to Anne Pohtamo of Finland in  that year's Miss Universe  Pageant in San Salvador, El Salvador.
Jaye Murphy, reigning Miss Philippines International, not to be outdone,  landed  as a semi-finalist in the Miss International Pageant.
1976 Maria Dolores Ascalon manages to  become a  semi-finalist in the Miss International Pageant in Tokyo. She also wins the Best in National Costume Award.
HOW LONG CAN THE PHILIPPINES MAINTAIN THIS CONSISTENCY?
MELANIE WINS 3RD MISS
INTER
NATIONAL
CROWN FOR
THE
PHILIPPINES
1979 The  last  year of the decade ended  again in  another victory for the Philippines as Melanie Marquez won the third Miss International crown  for  the country!  Prior to that, she was also named Best in National Costume by the Japanese judges. Way to go! The  decade began  with a  winner and closes yet with another winner from the same beauty pageant! Coincidence or fate? Congratulations, girls of the 70's !!!
MELANIE CALLS UP DESIGNER FRIEND RIGHT AFTER THE PAGEANT NIGHT IN TOKYO, JAPAN
Melanie Marquez swept Tokyo like a storm! Right after the contest, she called up her designer and discoverer, Renee Salud. The first news she broke to Renee was her winning of the Best in National Costume Award, pertaining to the extravagant five thousand peso terno she wore for the opening number. This was good news to Renee's ears
though, since he both designed and made the costume! Renee without hesitation, replied: "Wow, they really liked the national costume, huh? What about the crown itself? Who won the crown?" Melanie's now for the history books reply was : "I ALSO WON IT!"
Renee almost fainted!
Melanie's success in
the beauty arena does not end after her reign as Miss International. Early in the 80's she would become an overnight sensation in New York and Europe right after
Ford Models signed her
up. She went on to become
"Most Beautiful Woman in Italy," and of course, almost winning the Supermodel of the World Competition in the USA, where
she emerged as a finalist.
Melanie Marquez
Miss Philippines
Best in National Costume &
Miss International 1979
Melanie Marquez remains today one of the most beautiful Miss  Philippines ever. Her beauty was indeed international standard, towering above most of her colleagues, with prominent facial features and full lips. WORLD CLASS !
Home Filipinas of the New Millenium
Potential Queens of Tomorrow
Conservative 50's
The National Costume Debate
Debutante 60's
Swimsuits : One or Two?
Mod Era of the 70's
Send in the Evening Gowns
Ethnic Diversity of the 80's
Feminine Power of the 90's
Local Pageant News and Trivia
Links & Acknowledgements
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