| Technical writing |
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| Project support tools and documents |
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Ad copy
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| Brochures and Flyers |
- Manufacturing Summit 1-page flyer: copy, design, and layout by self (PDF, 28K)
- Manufacturing Summit self-mailer brochure: I wrote the copy and worked with a designer to create the concept and design. I also led the event project team. (PDF, 4.3MB)
- Lean Leaders flyer: copy, design, and layout by self (PDF, 197K)
- Leadership Showcase II trifold brochure: copy, design, and layout by self (PDF, 88K)
- Leadership Showcase self-mailer (PDF, 150K). I created the concept and wrote the copy but worked with a designer to produce.
- Safety Briefing self-mailer: copy, design, and layout by self (PDF, 214K)
- Customer
Service trifold self-mailer (PDF, 436k). I created the concept and
wrote the copy but worked with a designer to produce.
- Brochure (second mailer) for the same Customer Service event. I created
the concept and wrote the copy but worked with a designer to produce.
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Sales support
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Business and Industry Training Services had not produced comprehensive
documentation on its training services since the mid 1990's. Best practices
indicate that a "sales kit" of single sheets, one per general topic,
is a crucial tool in the sales process. I led a work team which catalogued the
full suite of available training services, categorized and researched topics,
and wrote 15 sheets which cover all major training services offered by the
group. I acted as team leader and editor for the project.
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Instructional Writing
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These demonstrate my knowledge of English grammar and style.
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Journalistic writing and editing
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As editor-in-chief, I developed the newsletter concept, wrote all articles
not attributed to other authors, edited all articles, and coordinated
production with webmaster.
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Press releases
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Marketing campaign budgets and results analysis
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Direct marketing letters
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Presentations and papers
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Research (primary source)
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- Postal Scale branding report (PDF, 632K). This was a major quantitative study, utilizing an Internet panel, in which I participated as part of a research team. I contibuted to the online questionnaire, created all the exhibits, and performed all analysis.
- Call Center market assessment (PDF,
9.5 K)
- IT focus group participant survey
instrument (PDF, 23K)
- IT focus group results (PDF, 23K)
(I coordinated and facilitated focus groups)
- Survey instrument (PDF, 98 K) and findings
(PDF, 155 K) from training needs survey of 1800+ customers
The following three documents refer to a campus-wide communications research
project performed as part of Columbus State's Leadership Institute. I led a work
team of 5 which benchmarked practices in local entertainment organizations and
surveyed current students to find their preferred communications media.
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Research (secondary source)
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Other writing samples
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