 |
 |
 |
| MARKETING |
| ACHIEVING GREATNESS |
 |
|
| Marketing is extremely important in making a film. This is probably why ten's of millions of dollars are often spent on advertising. In movies, the first advertising a person will usually think of is the trailers and that is how it is supposed to be. Extreme amounts of time are spent on trailers so they can draw people in; make them want to see their movie. There is a similar formula to all movie trailers, depending on the genre. Formulas are chosen for each genre so that the trailer appeals to a certain demographic, whether it be men, women, children or another. Here is an example for several genres: ACTION: The typical action trailer has a pattern or formula. It will start with the narration, where either a character from a movie or someone not even in the movie gives the viewer a general idea on the story. Often, this part of the trailer (which usually consists of the first fourth) will have no music to go along with it, and if it does, it will be very subtle. Slowly, the music will begin to build up towards the center of the trailer, fitting along with slow, serious scenes. The background music will build further and then BAM! A long array of crazy, intense action scenes will begin with epic action music. Here is an example: |
 |
|
| ROMANTIC COMEDY: The typical romantic comedy trailer begins with a comedic setup involving dialogue. The first person shown is always the main star of the film so we all know this is a whoever film. About one-third through the trailer, after the comedic story has been set, the light hearted, whimsical narration kicks in. The first thing the narrator does is introduce the characters for the film. "This is Danny Smith. He can't get his mother off his back..." As the narrator finishes off his little introduction of the main character, dialogue scenes start usually surrounding small jokes from the film. After about three or four jokes, some sentimental pop tune starts. Now, the love story part of the film begins between the two main characters, and most importantly the trailer will never end on a sad note. The title of the movie fades in and after the fade out, there is always the obligatory joke for a last laugh. Here is an example: |
| INSPIRATIONAL DRAMA: In the typical inspirational drama trailer, it begins with slow, usally sad and depressing music in which the conflict with the main character is introduced. Narration, most often from characters in the film, uses scenes from the movie to give the viewer an idea as to the dire circumstances in which the protagonist finds himself. Slowly, subtle inspirational music will build as an oppurtunity arises for the main character on screen. Music continues to build as the protagonist shows progression in escaping the unfortunate circumstances in which he is under. As the viewer sees the protagonist poised for success, the antagonist of the film is now introduced. Que true inspirational music as the situation becomes even more intense. In the end of the trailer, the conflict between protagonist and antagonist comes to a head without showing resolution, leaving the viewer hanging. Sudden break from music, voice over announces the title of the movie. Another example below: |
|
|
 |
 |
|
|
|
| The one thing that is common throughout all trailers is the music. Music is often what makes a trailer stick out in someone's mind. Try thinking about your favorite trailers....most likely, they all have music that you consider memorable. The music in the trailer has to fit the mood and actions at every moment. In the Casino Royale trailer, the final action music fits with every single beat. It gives something to the trailer that would not exist had it been the song used in Because I Said So or even Cinderella Man. Below is an example of how music can be made to fit a scene...in this case, an action scene from Final Fantasy VII: Advent Children. On the left is the original scene fitted with the song "One Winged Angel" which was composed for the movie. However, on the right is my edit of the scene. It is the same exact scene visually, but instead of "One Winged Angel," I fit "Duel of the Fates" from Star Wars Episode I to all of the actions. "Dual of the Fates" is in no way related to this movie, but that is the point. The music must work well with the mood and atmosphere of the scene, and it must be made to fit the scene so that it emphasizes its high points. |
| ORIGINAL |
| REMAKE |
|
|
|
| MOVIES |
|
|
 |
|
|
|
|
|
| MENU |
|
|
|
|
|
|
|
|
|
|
|
|
|
|