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Mini Cooper Ad

The goal of this project was to design an advertisement involving a complex object created with the gradient mesh tool in Adobe Illustrator. After selecting the best ad concept from a series of roughs, I started creating the Mini Cooper vector illustration to become the focal point of my design. My target audience for the project was anyone interested in small automobiles, especially fans of the MINI brand. To reach this audience, I emphasized the “fun” aspect of the auto, as aliens would even make the long journey to acquire one. The design uses the principles of contrast and isolation, with the car being the main focal point of the ad.

I conceptualized the project on paper and completed the design in Adobe Illustrator. Following the original critique, I added more detail to the background for unification and consistency with the rest of the design. All ethical, cultural, and social interpretations have been considered, and no compromises were necessary to achieve my vision for the ad. I selected this piece since it displays my ability to conceptualize an advertisement, complete with a clever tagline. The project also exhibits my attention to detail, and willingness to see a project through to completion.

Tools Used

• Illustrator