Unanimity
Remember in 1994 how Canadians, especially people in Ontario, jumped
on the Vancouver Canucks' bandwagon on their ride to the Stanley
Cup Finals? Or in 2004 how many jumped on the Calgary Flames'
bandwagon? As soon as success comes to a team and their own is a loser,
everybody's a fan. Instant success and popularity are not worth anything,
loyalty is.
This is also true of fads, be they Rubik's cube, grunge, or computer gaming,
I have seen plenty and shake my head at how much time and effort people
are willing to waste on them. (Playing solitaire for 30 minutes is
one thing, playing Starcraft for twelve hours is quite another.)
I can safely say after living here that Koreans are the world's biggest
bandwagon jumpers. I arrived in Korea in July 2001, ten months before
the World Cup. How much excitement was there amongst the students?
None. Nobody cared one whit about soccer.
But with all the buildup, the hype, the one victory and two rigged games,
the bandwagon jumping was a human wave so big I thought the bandwagon
would collapse. Koreans driving everywhere with flags draped on their
cars and honking horns, fireworks every night even when there were no
games, and on and on and on. I was actually glad when it was over, I
was sick of hearing kids who didn't care about soccer at New Years'
then saying "Korea is the best soccer player!" (I am not a soccer
fan, and I can name every World Cup host or winner. Koreans "fans"
think this was the first one ever.)
(For those who object to suggestions that Korea's games against
Spain and Italy were rigged, think on this: the referee in the Korea v.
Spain game, Byron Moreno of Ecuador, is currently in prison, convicted
of fixing professional games in his own country.)
Koreans, both children and adults, also claim their baseball
and basketball leagues are better than the Major Leagues and
the NBA. I heard the Korean Basketball League described as
"three Korean guys dribbling and passing to two black Americans
who shoot". That's spot on.
Similarly, before Lee Bong Ju won the Boston Marathon a few
years ago, running was a sport of the few. As soon as he won, the
trails and paths around the city were so full that serious joggers
and cyclists couldn't use them anymore. Within a year, all these
ragged breathing morons were back at home smoking.
A while back I read a bio about the aforementioned Lee Bong Ju. It
turns out his father turfed him out of the house when Lee was in his
early 20s because Lee wanted to run and didn't want to take up his
father's profession. Because Lee actually had the desire and the will
to do something he wanted to that was different or unique, that he
chose instead of having it chosen for him, he was rejected by family,
friends and society. But once he was a winner, welllllll, now
he's a national hero! The hypocrisy is astounding. (Lee's old man
died years before, so thankfully he never got the chance to take credit
for something he contributed nothing to.)
Fourth-rate Korean "punk rock" bands couldn't get a sniff on the
charts a few years ago. One band, Crying Nut, has a hit
single, and now "punk" is safe for TV. Witness the success of
power-pop band Cherry Filter. Now guitar-bands are side by
side with teenybopper dance music.
So what's your point?
The bandwagon jumping is not limited to sports, or even pop culture.
Koreans will not do anything if it not socially acceptable. It has
to be sanitized and sanctified before it is ever approved for mass
consumption. But as soon as it is made safe, it is "approved for
use", they jump on it, they buy it, and they consume it like Rush
Limbaugh does pain killers.
Koreans are so obsessed with obeying, with fitting in, with doing
what is expected that except for a rare few they cannot do anything
but obey. The few that do have any originality are ostracized,
criminalized and shunned.
This is why in years past the government and police cracked down so
heavily on protestors. Remember all those police/student clashes we
saw on TV in the early 1990s? The idea of practicing free speech
vocally has only recently become acceptable to Korean society.
Protests against government policy are only now becoming peaceful,
without unprovoked police assaults, because of the rise in protests
against the US military in the past two years.
(Korean protesting had its origins in Gwangju in 1980. People
were so outraged at the actions of the South Korean puppet dictatorship
and the US military's violent actions that they protested peacefully
in the streets. In response, the Korean government used force to
quell the protest, killing hundreds in the process. Such anti-American
sentiment dates back to the 1950s and the Noh Gun Ri massacre.)