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Part 5a: A Guide To Real Food In Korea
"I want to buy some cheese!" - Monty Python
Part 5: Break My Fast on Honeydew

Special sections:

5a: A Guide To Real Food In Korea

5b: A Guide For The Culinarily Inept

5c: A Guide To Eating Out In Korea

5d: For Special Dietary Needs

To Start, Press Any Key:
Introduction: New World Man
Part 1: Pack Up All Those Phantoms
Part 2: Fly By Night
Part 3: Lost In The Limitless Rise
Part 4: Subdivisions
Part 5: Break My Fast on Honeydew
Part 6: Working Man
Part 7: Steal Away In The Night
Part 8: Circumstances
Part 9: Stick It Out
Extra: A Passage To Bangkok
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Where to shop What to shop for

In this first part, A Guide To Real Food In Korea, I will provide you with a list of places to go, legitimate importers and some not-so-legitimate resellers of foreign goods for those of us who prefer real western food to Korean food. Knowing where to get it is more than half the battle. By comparison, the cost of the imported food (and it is high) is a non-issue.

In the second section, I have included a list of some items not found in Canada but are worth mentioning because they are of decent quality or are interesting. Or, I listed some everyday items that so you know what you can expect to find. It would be better to know before coming here what you can and can't eat. (Myself, I cannot eat anything indigenous to Korea, not one vegetable, hence my focus on food. It is a daily concern for me and others such as vegetarians.)


Where to shop

  • Carrefour

    Ah, Carrefour, my lifeline to survival! Their mulitleveled stores have housewares and food sections where you can find just about everything you need. Many of the imported foods come from Europe: they have a great selection of quality beers and liquers, cheeses, pastas, canned goods and a wealth of other things. They also sell the only decent frozen pizzas ("Schlotzsky's Deli" brand) that I have seen in Korea. (Koreans think potatoes, corn and peas are traditional pizza toppings and try to tell me they know Italian food better than I do. Pray tell, how many Koreans grew up living next to Italian emigr�s...?)

    Visit Carrefour's web site linked above to find its locations. There are nine outlets in Seoul alone plus others throughout the peninsula, so they shouldn't be too difficult to find.

  • Costco

    If you have a Costco card, bring it with you! If you can, get one! There's no better place to pick up quantities of foods you need, especially in Korea where western goods are scarce.

    Yes, the Costcos have their lunch areas with the kosher hot dogs and pizza, but their best features are inexpensive fresh meats, the variety of canned and frozen goods, and bulk fruits and vegetables. Also know that Costco is the only place in Korea to buy tuna packed in water. All the Korean brands are packed in a heavy oil.

    There are three Costcos in Seoul, two near these subway stations and the third I don't know: Yeongdeungpo-gu Office on lines 2 and 5 (take Exit 3 from the subway station), and Sangbong on line 7. Visit Costco's web site, they have maps and addresses of all their stores, including the one in Daegu.

    Click here for the map
    if you block pop-up windows

  • Tescos-HomePlus

    There are a few Tescos-HomePlus outlets in Korea, though not in Seoul as far as I know. Two can be found in Suwon and one in Incheon, both an hour's ride away by subway.

    When I visited Tescos in Thailand, it was wonderful: lots of imported British goods and plenty of high quality products in both the food and department store sections. Sadly, the Tescos in Korea carry little or no western goods the last time I visited them. Perhaps they have changed, I do not know, so I mention them just in case.

  • Hyundai Department Stores

    All of the Hyundai Department Stores I have visited have underground supermarkets. Most have import sections or have imported goods on the shelves next to domestic products. Hyundai stores are also notable for their selection of Japanese imported goods. To my knowledge, no other stores carry them.

    You will find their department stores in many shopping districts throughout Seoul and on all the tourist maps, so I won't bother listing their locations.

  • Shinsegae Department Stores

    Some Shinsegae stores have underground supermarkets (the one near Seoul Station does not) and they carry a small selection of imported goods.

  • Lotte Department Stores

    The Lotte Department Store at Euljiro-1 subway station on Line 2 has an underground supermarket, and the other department stores probably do as well. For the most part, it is the same stuff you will find elsewhere. They do have an import section but it is horribly overpriced, and the staff have no concept of customer service.

  • Hannam Supermarket

    Hannam Supermarket is one of my most frequent destinations. There you will find many imported cheeses, canned goods, baking goods, and other unique items. The main store and the second smaller market in the same building are open everyday, but there is also a proper western-style delicatessen, the only one in Seoul as far as I know. It is open six days per week, not on Sundays. (Koreans tell me there are other delis, but I find Koreans don't understand what a European-style deli is.... Hannam is the only real one in Seoul.) The only knock on this deli section is the overpriced and lousy bread they sell. The meats and cheeses are expensive, but of good quality and I have expensive tastes.

    One of my favourite things at Hannam is the freezer case and the imported bagels, one of few places to get decent bread. Maple Leaf brand bagels imported from Canada, six in a bag and heavy enough to knock someone cold. It's as good as you'll get in Korea.

    To go there, take subway Line 6 to Hangangjin station. Use exit 2 and the overpass to head toward the Volvo building. Hannam supermarket is in the basement next door. Look for the 1 on the map below.

    Click here for the map if you block pop-up windows

  • Haddon House Market

    Haddon House is similar to Hannam Supermarket in more than name. Many imported canned and boxed goods can be found here, some that I have not seen anywhere else. It does not have a deli or a freezer section, and its location makes it difficult to get to, but the uniqueness of its selection is sometimes worthwhile.

    Unfortunately, Haddon House is also the most overpriced and unreasonable of all the import shops I have found. I have balked at buying several products there because the markup was too exorbitant to pay, even for me.

    To go there, again go to Hangangjin station. Take a taxi downhill to Dankuk University and turn left at the intersection. Follow Dokseodanggil for a kilometre along its hellish hills and surface. Stop the cab when you see three things together: a crosswalk just over a hill, a gas station on the right, and a Pizza Hut on the left. Haddon House is in the shopping plaza on the east side of the street. Look for the 2 on the map below.

    Click here for the map if you block pop-up windows

  • Sareoga Department Store

    This little shop in a dirty old building in Seodaemun doesn't look like much, but it does carry a fair number of imported goods and decent canned goods. The store is also notable for its black market section out front. (Be sure to look at the expiry dates on the black market goods! Some are months or years past the sell-by date.)

    To get there, take the #1 or #1-1 buses from Shinchon, going west and north. The store is in an alley behind the Korea Exchange Bank (KEB) building.

  • Migo's Coffee Shops

    I can hear it now: "Coffee shops? This isn't the restaurants page!"

    Maybe it isn't, but some (not all) of the Migo's shops sell fresh bread daily, whole loaves of rye, ciabatta, sourdough and others. Their bread is much closer to a proper bread than anything else you will find in Seoul or in Korea. Even if the Migo's you find doesn't sell bread, get a list of their stores from that location to find the others.

  • Halal shops

    If you don't have a bias against islamic people in general, you can find a wide variety of goods in many shops around Itaewon. The staff are always friendly to me, and the only thing I don't like is that they close several times per day for prayers. (Christians have blue laws, and muslims have red/black/green laws.)

    For vegetarians, these shops can be a lifesaver. Many sell a wide variety of beans and legumes, enough for each day of a fortnight.

    Click here for the map if you block pop-up windows

    • Muslim Halal Meat Shop

      Guess what they sell ("Duh...pork?") You can find imported Australian lamb here, as well as many dried and canned imported goods.

      To find it, go east from Burger King and turn south at the corner before the fire station. Walk up the hill, turning left at the school. Follow the road for about 200 metres, and it's on your left, 50 metres before the mosque.

      Look for the 4 on the map of Itaewon.

    • Jasmine's Halal

      This used to be one of the favorite shops to buy imported goods from, but a recent (June 2004) experience put me off. I was looking through the dried goods (beans and such) when I found a bag with an insect in it. I showed the insect to the proprietor, and instead of removing the bag from the store, he put it back on the shelf. From now on, I'm only buying canned goods from his place. If you are willing to trust his products, you can also buy imported Australian beef and lamb.

      To go there, enter the alley behind the Hamilton Hotel and go west almost to the end. You will find it just before the Pattaya Restaurant and the Three Corners pub.

      Look for the 2 on the map of Itaewon.

    • Bisma Indian Foods

      This is a very small shop with few items, but is worth mentioning anyway.

      To find it, go south from Burger King and up the hill, turning left at the school. About 100 metres ahead you will see a hair salon on your right. Bisma is in the basement below. (Yes, "sink the Bisma", ha ha ha.)

      Look for the 8 on the map of Itaewon.

    • African food shop (name unknown)

      In the alley behind Burger King (also known at "Hooker Hill") there are a bunch of illegal phone shops, Korean eateries, and a single back alley turning south toward a few grotty bars. In that alley, however, is a shop selling a small selection of British and African goods.

      Look for the 7 on the map of Itaewon.

  • Black markets

    Sometimes when you want something, you just can't find it anywhere else except through less than scrupulous methods. If you are willing to pay the price and check the expiry dates on the items (it's funny to see the PX tags from the US military stores still on some items), you can get what you need.

    If you choose to shop on the BM, "beware and be aware" to quote the warden from the TV series "Oz". When dealing with people who are already breaking the law by selling this stuff, what is to stop them breaking the law again by ripping you off or robbing you?

    • The Philippine market

      The Philipino community in Korea is so large that there is a catholic church with service in Tagalog. Next to the church there is a "grey market" (semi-legal) on Sundays that runs all day. You can find a myriad of Philipino goods, like canned foods, spices, or even CDs and DVDs. You can also meet some nice people who speak fluent English.

      To go there, take subway Line 4 to Hyehwa station and go north on the east side of the street. You can see the spire from the subway exits.

    • Shinchon

      On the south side of the street, opposite from Hyundai department store (or, where Grand Mart used to be) there is an underground black market with about a dozen vendors selling any number of things from alcohol to candy (don't buy it, it was probably made before 2000) to canned goods.

    • Itaewon

      If you go south from the subway station and Burger King, after about 300 metres you will see a shop on the left with a red front and a glass window. It's not big, but the woman there sells a variety of small imported goods.

      Look for the 3 on the map of Itaewon.

    • Sareoga

      As mentioned elsewhere, there is a black market at the Saroega store. There are about three tables of products, with a million and one bottles stacked up to the ceiling.

    • East of Dongdaemun Stadium

      If you walk east of Dongdaemun Stadium for about a kilometre you will find many stalls and vendors selling things like clothes, housewares, and electronics. Among these are a few black marketeers, probably the least scrupulous of the lot in Seoul. Most BMers are stationary, but this bunch are fly-by-night operators.

      This is a place to be very careful with your wallet. Also beware of the boshintang (a/k/a dog meat) shops in the area. DO NOT take pictures of them, some will physically confront those who do.


What to shop for

This is a parial list of foods available for sale in Korea. Most of them are items that you won't find for sale back in Canada. A few of them are everyday items but knowing they are available can make life overseas more bearable.

  • Pre-cooked rice

    There are at least a dozen different types of pre-cooked containers of rice for sale in Korea. There is plain white, brown rices, with grains, and several other types sold in either 210g or 300g sizes. For those who can't cook or those who don't have time, these can make meals a heck of a lot easier. They are pricey (C$1.50-2.00) but you are paying for convenience.

  • Milk

    Many people will think because of Korea's large population and small size that farmland is scarce. It is, and milk is a bit more expensive than in Canada, but it can be found in almost every store. Common brands you will see are Maeil, Seoul Milk, DHA, Einstein, and Good and Cheap Milk. My personal choice is Denmark Milk's "low fat" milk (in reality, it is a 1-2% milk). Because of the small fridges common to Korean, most milk is sold in 1 litre cartons or 1.8 litre bottles. Nobody sells 4 litre bottles.

  • Yogurt

    Several brands of yogurt are for sale, but the most "normal" or western in taste are the Yoplait and Denmark brands. Denmark is the only company that sells plain yogurt.

    There is also a yogurt-drink sold everywhere, even on the street by some ajummas in strange uniforms with big yellow hats. If the story is true, this brand was invented in the 1950s to give to children in schools because of the malnutrition in the country. (There are similar yogurt drinks for sale in Thailand.) It's quite drinkable and it is nutritious.

  • Coffee grinds or beans

    Koreans will go to a "cafe" and pay 3000 won (C$4.00) for instant coffee and they will enjoy it. I won't say the things Quentin Tarantino's character did in Pulp Fiction, but Koreans really don't know coffee.

    For those who do, finding affordable grinds and beans can be difficult. Some brands are better than others, and some are wayyyyy overpriced. If you buy coffee at Hyundai Department Store, you are strictly buying for cachet, not for quality. (I saw their prices and said, "25,000 won (C$29) for a pound of coffee? Are you f****** crazy?!")

    The places where you can get real coffee at affordable prices are these:

    • Carrefour
      Their house brand French coffees are as good as any in Canada.

    • Costco
      You can buy huge (2kg) cans of their in-store brand, Kirkland. It's not very good, but if you're not fussy and want to save a few won.... You can also buy coffee filters in quantity, about 300 for the price of 100 in most other places.

    • Hannam Supermarket
      Most of the brands sold there are overpriced (1 � to twice Carrefour's price).

    • Haddon House
      Their prices are even worse than Hannam. But, if Carrefour is out of stock (and they sometimes are) you may not have a choice.

  • Crackers

    There are several brands of crackers for sale, but if you prefer the North American style "saltine", look for the Ivy brand, it is the only one like the Premium Plus you know back home. Most others are crumbly and fatty crackers not usable in soups.

    Ritz crackers are hard to find, but the Korean Zec brand look and taste the same. Also, Lotte's vegetable crackers (little guys, about an inch across) make good soup floaters.

    For people like me who love the Jacob's brand crackers, forget it.

  • Bread

    As mentioned elsewhere, western-style bread is a rarity in Korea. Most bread sold here in bakeries or supermarkets is empty of taste and is either light and dry or has the consistency of sawdust. There are exceptions, such as croissants sold in the Patisserie bakery chain. If you want real bread, there are only a few places to go as mentioned above:

    • Hannam supermarket
    • Migo's Coffee Shops
    • Costco

    You can also find tortillas and pita breads at Hannam supermarket and Costco.

  • Fruits and Vegetables

    After millions of years of evolution, the fruits and vegetables native to Korea are inevitably going to be different from those found in Canada. There is a wide array available in every store and many back street markets. If you are adventurous and willing to try, you can have a field day (year?) trying new things.

    Many stores carry western style vegetables, and even have some canned selections. Potatoes, carrots, cabbage, lettuce, tomatoes, mushrooms, onions and many others are readily available. Apples, oranges, grapefruit, pineapple (no kidding, the Philippines are a stone's throw away), grapes, lemons, and many more are for sale.

    What is missing, or at least different, is that for anything common to both Canada and Asia, you will only find the Asian version here. For example, there are only Korean radishes (the same as Japanese daikon, if you know it) and Koreans have never seen a seedless grape. Most kids I talk to don't believe they exist.

  • Soft drinks

    Aside from Coca-cola, most soft drinks sold in Korea have very little carbonation unless they are imported. (At Costco I found Guara�a from Brazil. That one is really different.) Many brands for sale here are the same as back home, but others are substituted for with Korean brand names.

    Various Fanta flavours are common, but you will almost never see Sprite or 7-Up. The Korean Chilsung Cider tastes and looks the same. The most unusual brand of soft drink is called Milkis ("milk-eez"), a light white coloured soda with a powdery taste. Other bottled drinks include "milk teas" and "milk coffees" which are brewed drinks that are canned and served cold.

    One big (or should I say small) difference in soft drinks here are the little 250ml cans, about 3cm in diameter and 13cm long. It seems like a waste of packaging, but if you buy cases at Costco (10,900 won for 30 cans of Coke, or 350 won per can) it's cheaper and you drink less at one time.

  • Beer

    Beer is sold everywhere in Korea, the most common brands being Hite, Cass, and OB Lager. If you aren't picky about your alcohol and will swill anything for the buzz, they you will be quite happy to pay around C$1.50 per bottle or can of this crap.

    For those with more particular tastes, Japanese beers Asahi, Sapporo, and Kirin are as good as Canadian brands and can be found in many stores (you find them in almost all LG 25 convenience stores).

    San Miguel beer from the Philippines is also very good and fresh because of the short distance. Singaporean Tiger Beer is also worth a try, but avoid China's Tsingtao.

    Very few import stores sell Canadian beers (Costco does). At Carrefour you will find a huge selection of fresh European beers.

    An important note: Budweiser in Korea is NOT an American beer! It is licensed and made by Korean breweries, and tastes the same as the cheap Korean beers.

  • Canned tuna

    Canned tuna packed in oil can be found in every market and convenience store in Korea. If you aren't particular about it, you can buy tuna in regular oil, with spices and oils, with pieces of vegetables in oil, with soy oil, with grapeseed oil, etc. etc. etc. ad nauseum.

    If like most westerners you want tuna packed in water, you have four options:

    1. Kirkland brand at Costco in packs of eight cans
    2. Hannam supermarket buys the Kirkland tuna and marks up the price for resale
    3. Dongwon "Light standard" tuna which is packed in half-water, half-oil
    4. Buy fresh tuna in the markets. It's available, so what the hell....

  • Meats

    As mentioned, the high cost of land makes raising cattle in Korea very expensive, thus meat is too. Beef can be ludicrously overpriced (as much as C$30 per kilogram) but may sometimes be cheaper at Costco. Recently (May 2004), Costco cut down on their selection because of the mad cow scare in the US and now sell only Australian or domestic beef. The only really affordable place to eat beef in Korea is at Burger King and McDonald's.

    Chicken and pork are very common and are quite affordable. You can also find fresh seafood everywhere, and when I say fresh, I mean pulled out of the ocean that morning. Fish, eels, crab, and squid are just some of the things you will see wriggling in containers of water and sold by street vendors. (Of course, that means killing it yourself....)

    If you like lamb and you don't hate islamic people, go to Itaewon. All the halal shops sell frozen lamb and some even sell beef imported from Australia. (Very few Koreans eat lamb. It horrifies them the way Koreans eating dogs horrifies us.)

  • Cheese

    If you want to be polite about it, you can say that Koreans aren't finicky about their cheese. If you don't want to be polite, you can say Koreans think there are two kinds, "mild" and "processed". If you want real cheese, the strong stuff makes you hold your nose, you can find it if you know where to look. Check the dairy sections in these places:

    • Carrefour
    • Costco
    • Hyundai Department Stores
    • Hannam Supermarket
    • Sareoga

  • Pickles

    Koreans eat kimchi (pickled spiced cabbage) with almost every meal but not with pizza or spaghetti. In those restaurants, Koreans have replaced kimchi with sweet pickles. Most Koreans I meet think Italians eat sweet pickles with their pizza. When I say sweet pickles, I mean the kind you find on your Big Mac and Whoppers. I find them abominable.

    For those who like a real pickle, a big sour, floppy, reeking of vinegar gherkin, there are places to buy them. (I have given Koreans dill pickles and they cannot believe that westerners eat them. Koreans will eat live sea cucumbers, but westerners eating a pickled vegetable cucumber is disgusting?) Satisfy your cravings here:

    • Hannam supermarket
    • Haddon House
    • Hyundai Department stores

  • Condiments

    I said condiments. Don't get your hopes up (or anything else for that matter).

    Whatever you want, be it ketchup, mustard, relish, salt, pepper, mayonnaise, A1 steak sauce, or Worcestire sauce, you will find it in most markets or failing that at Carrefour. Yes, you can (yechh!) have ketchup on your scrambled eggs....

    There is one condiment that is difficult to find: vinegar. If you are like me and love it on your french fries, you will have to search for it. Try Hannam supermarket and Haddon House. If you are desperate, buy a 4 litre bottle at Costco.

  • Spices and seasonings

    Many stores carry bottles of dried seasonings just like western supermarkets do, but they are often harder to find. What you will not find anywhere except on the black market, and often not even there, are chili powder and vegetable boullion cubes. (Yet you can find meat boullion cubes everywhere....) Bring them yourself if you want them.

    If you like and know how to use spices, pack a few brand new bottles of your favourites in your suitcase. Don't worry about the customs officials, if the spices are unopened and solely for your personal use, the government will let you import them without any problem because spices contain no "active" ingredients.

    Don't bring stuff like baking powder and cornstarch, you can get that anywhere.



In closing

I obviously can't know where everything is and have not been everywhere in Korea. I will add others stores and goodies to the page if or when I find them. If you know of another place to go, fill me in and I'll add it. Go to my Foodback Feedback page and drop me a line.

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