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Art of Marketing BIG
people on a trip to collect a brief at a marketing agency ( there and in place to guard their Marketing Art from ill-timed exposure), so often witness too little of the 'Art of Marketing'.
As their
'Art' is bound up in 'time' so fully, it can fail to show for fear that things are released too early or late. As this "Art of Timing" is imperative within our competitive world and almost each and every
project sinks or swims based on 'markets', it is often the case that a 'BIG' person will be asked to sign a 'non-disclosure agreement' prior to briefing.
In the run up to Year 2000, 'BIG' people
worked on hundreds of newly hatched 'hush-hush' projects for the UK millennium applications. Work was plentiful as there were many more applications than awards but even now, much of this creativity has
never surfaced. |
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Art for Art sake or Art for inspiring dreams in others?
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However Art is employed, its ability to capture our minds through its images, words, movements,
smells and sounds, stirs our feelings and makes life so much richer for all.The 'Art of good product and service Marketing' reaches for those very same sensory areas within everyone to create all from
brand loyalties to street carnivals. Marketing Agencies use 'B.I.G.' people to support their pitch presentations for new business.
For this sort of communication work B.I.G.
provide time-saving image, graphics, storyboarding and pitch visuals including photographic slides and work closely to fine tune the pitch alongside the marketing team. |
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