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The Art of Advertising
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Are we about to change this Art? Once upon a time,
Advertising messages were ground-baited, hoping to encompass all. "A clotted brown earth blanket of unsolicited muck
removed our sky as we lay neath its piles at our front doors".
(The Art of Song Lyrics : From: 'The Silver Calix' . Grant 1983)
Will the 'Marketing Preference Service' (MPS) stop your unsolicited mail? Will
advertisers soon reach markets accurately and help sell only to those who wish to buy? We of 'BIG' work with a keen marketing eye to aid the effect of such messages.
For 'BIG', all messages should communicate on target:
e.g. A
children's book illustration which shows the bloated state of one of its central characters, 'Hannibal Quack',
http://www.geocities.com/hobb_it/entrer/home/4/hannibal_quack/hanni bal_quack.html aims to support the author's work and its job to stir the
reader's imagination.
e.g. The Art of Text that attracts the best recruits to apply for an advertised job, is an Art that BIG produces by 'feeling' the need of the client's position.
A
combination of understanding, knowledge and creative ability gives 'BIG' people the edge over others to grasp the opportunity of helping thousands of clients. There is no limit to our enjoyable work as every
market in the World uses seen, heard, and often touched 'IMAGE' and thus provides us with our exciting image creating challenges.
Your image it can be of stone, of coloured paint and fireYour image may possess the strength of metal's cold desire Your image may be caught at night in lights or pools of sound
Where ever image makes its mark, be sure that BIG's around. Sure, Advertising Agencies use images, words that meld minds, computer
graphics, calligraphy, cartoons, illustrations and image manipulated photographs, but the agencies that use 'BIG' people can interface these with stone, fibre-glass, metal, sound, lighting, glass, ceramics,
paper, cloth, wood, plastics and more natural tactile delights. We are driven by the goal and collect 'whatever it takes' to Art our way into your Advertising needs.But the B.I.G. Creative dreams one step beyond and can 'Image' your communication needs alongside a group of
enthusiastic members who delight in achieving creative successes, from those ... "whatever it takes" listed above. |
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