| Artists/Graphic
Designers |
Otl Aicher 1922
- 1991 |
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| German Graphic Designer and
Typographer. Studied Art at the “Academe
der Bildenden Künste” in Munich. Aicher
established his own Graphic Design Practice
in 1948 in Ulm,
Germany. In 1953 proposed, established and
cofound HOCHSCHULE Für GESTALTUNG (closed
in 1968) with his wife called - Inge School. |
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| HFG aim was to promote education
of theory in visual communication and information
created by Graphic Design based on Bauhaus principals.
Aicher communicated each idea in a organized and
readable style; a style perhaps influenced by Max
Bill - former student at the Bauhaus at that time. |
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| His mark was functionalism, which
included regular geometric forms, simple silhouettes
and flat finishes where clarity of form and construction
is evident in his work. In posters Aicher used minimum
words - where the message would be absorbed by the
general public rather then be read in detail. |
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| Aicher used mathematically
constructed grid layout, avoided diagrams, and images
had to be laid out on axial grid to achieve clarity
of graphic communication and information. |
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| He is recognized
world wide for his designs of pictograms/symbols
in 1972 for the Munich Olympic
Games and for the design of ROTIS family Type for
Agfa. Rotis Family consists of variation of weights,
heights, proportion and variants of type styles
as: Sans Serif, Semi Sans, Semi Serif and Serif.
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| Otl Aicher simple, clear and direct
pictograms designed at the end of 70’s for
a small Alpine town ISNY in Germany confused his
critics. His aim was to encourage tourism to this
small town, so he created 120 information pictograms
depicting features of the area – people, animals,
landscape etc. executed in the STARK style (geometric
style) for which designs he is now best remembered
and recognized. |
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| 1955 > Received
Gold Medal at West Germany Best Poster Exhibition |
| 1958 > Received
Gold Medal at Typography Exhibition |
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| Aicher
major design projects: |
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| 1960 |
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Clima - Corporate
Identity Graphics –Innsbruck Vienna |
| 1961 |
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Elevated
Railway Hamburg - Color Coordinate System |
| 1962
– 1964 |
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Lufthansa
- Corporate Identity Graphics |
| 1964
– 1975 |
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Westdeutche
Landesbank – Corporate Identity |
| 1967 |
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Munich Olympic
Games 1972 - Consultant designer for
the corporate identity |
| 1967
– 1970 |
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Frankfurt
Airport - complex information system |
| 1968
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Developed
system of pictograms |
| 1972
– 1975 |
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Bayrische
Rochversicherung – Munich Olympic
Signage |
| 1975
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BMW –
PR magazine for BMW – Munich -
graphics |
| 1977
– 1978 |
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Sutextextil
Cooperative Society – Corporate
Identity |
| 1978
– 1979 |
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Krupp Hospital
– Essen – Color coordination
architectural design and orientation |
| 1988 |
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Typeface
design - Rotis® - for Munich’s
public transport services |
| 1989 |
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Designed
Rotis family for Agfa, with subfamilies
as: Sans Serif, Semi Sans, Semi Serif,
and Serif |
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| Also produced
corporate identity for major German firms: Brown,
Blohn&Voss, Stadmuseum (Ulm), Volkshochschule
(Ulm) and illustration for book “Wilhem von
Occan” – (“The risk of thinking Modern”)
and in typography - typeface |
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