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Quote |
'I wanted
to communicate to as many
people as possible, but
also to make popular form
of art that was more personal
and less manipulative.' |
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Source
By Neville Brody |
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GRAPHIC
DESIGN - [GD], for many
years had been associated with
printing
industry and recently included
in Art exhibitions showing some
of the most entertaining, informative
and innovative artworks in galleries
and museums. |
Evaluating various
dictionary definitions,
we can say that GD is a process
of developing an idea for the
purpose of information and communication
based on history, research, style/trends,
industry and consumer needs. |
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The
graphic designer role has been extended today,
and we are all familiar of the new visually
astonishing, interesting, and pleasing effects
used by graphic designers in their design
for print and for the Internet. |
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Special
effects can be achieved by combining many
different skills and processes used by artisan,
craftsperson, performers, musicians, film
makers, writers, architects and technician
from the past as well as present. This means
that, whatever is happening in art, culture
or in politics, it will be shown in artists
works created during that period of time. |
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In order to succeed in a designers
environment one must concentrate on the design
principals
taking into consideration the past as well
as the present trends, styles and media to
be used in the final presentation. Graphic
design is the most complicated area of the
arts serving industry as well as our community
and society. |
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Whatever kind of design we
need to produce 'plan of action'
is essential, which requires focus and ideas
with thinking through, a good general knowledge
and research. We research our theme by: choosing
appropriate media to be used, typography,
various layouts, scale and size, colour coordination
and of course we have to establish our audience-to
whom the design is directed to. |
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Quote |
'You have
to have the idea before
you can go to the computer
or your work will lack authority.
The way I do that is with
a pencil, paper and stupid
little drawings.' |
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Source:
By Jonathan
Barnbrook, Typography, [b] |
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The
basic visual components of graphic
design are individual letterforms,
symbols, signs and images that
can be arranged to express a point
of view. |
As we all know
design for print differs from
design for the web. The basic
differences are: image and file
resolution, colour, scale and
the use of typography. |
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Individualism
and the individual is still an important factor
within today's creative corporate institutions
and statement below by El Lissitzky summarizes
it well as: |
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"FOR MODERN
ADVERTISING AND FOR MODERN EXPONENT OF FORM
THE INDIVIDUAL ELEMENT - THE ARTIST'S 'OWN
TOUCH' - IS OF ABSOLUTELY NO CONSEQUENCE" |
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