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| Quote |
| 'Packaging,
the technology used to contain,
protect, and preserve products
throughout their distribution,
storage and handling, and
at the same time to identify
them, provide instructions
for their use, and promote
them. Packaging is frequently
designed as part of an entire
system of distribution;
for example, the shape of
the outer packaging has
to be designed to make the
best use of space' |
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| Source
Original edition copyright
© Merriam Webster Inc.,
1984; Second edition new
material copyright ©
Longman Group UK Ltd, 1991 |
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| Human
beings have always protected food
and drink using natural resources
at first materials like animal
skins, leaves, gourds, shells
and then woven grasses and natural
fibres. |
| As
early as 1500 BC, glass was already
in use as a jar containing an
ointment, with the name of the
maker engraved on the lead cover,
made in ancient
Rome had been found (examples
can be found at the British
Museum, which would be the
earliest example of packaging. |
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| Historically
discovery of new natural materials contributed
to developments in packaging by the use of
linen, metal, baskets, pottery, wood and the
oldest form still used today is paper
packaging sometimes referred to as 'flexible
packaging'. |
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| In the 18th century printing
presses were already in use and printers like
Robert
Gair (b. 1862, USA) developed mechanical
cutting and creasing process, which later
would allow more efficient mass productions
and in UK Henry
J. Packaging (1850-1937) designed 24 variations
of brown paper bags to allow to carry English
baguettes. |
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| Plastic packaging
material is 19th century discovery which was
developed along military experiments for explosive.
During this period other chemical innovation
took place producing synthetic materials suitable
for packaging like: Styrofoam, rubber, celluloid
and other. |
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Today we
live in a time of mass-produced, transported
and distributed goods, where packaging
becomes part of a product. Once the
product has been bought we reuse some
and recycle others. This means that
there are not many examples of packaging
surviving for further research and comparison. |
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| Source:
Selection
of Victorian Packaging, 1870 –1900,
© Museum of Advertising and Packaging,
Gloucester, leaflet from V&A, UK,
Exhibition & Events April –
June 2001 |
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| Is also very difficult to select
just one of packaging example from so many
mass produced items, but if a brand survived
a period of time, let say 100 years, and it
still used today, it must be a good brand. |
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| The oldest brands
in packaging are: |
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| Campbell
(1869 - present),
Soup Company which become one
of the most recognized in the
world trademark in existence since
1869 with its variations of produce
as: canned tomatoes, vegetables,
jellies, soups, condiments, and
minced meats all carrying Campbell
name and coordinated graphic designs
.... more |
| Coleman's
mustard
was founded by Jeremiah Colman
in around 1814, England. The packaging
stands out and it has been used
consistently since 1905, with
their choose material for packaging
being metal tin or glass jar.
The graphic design has changed
with time in style but the use
of colour always remained the
same - bright yellow
.... more |
| Kellogg's
company was
founded by Will Keith Kellogg
and his brother, Dr. John Harvey
Kellogg in 1876 developed flaked
cereals as a health food for their
patients with production of Kellogg's
corn flakes cereal which began
in 1906. Their original packaging
was a waxed, heat-sealed bag wrapped
around the outside of a plain
box ....
more |
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| A
humorous articles about packaging, published by
MAD
(an American humor magazine - history
, www),
Issue 24, Magazine Title: Special 3 rd Anniversary
Issue; Article Title: 'The Subtle Science of Packaging',
pages from 10-15 images and quotes below: |
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Illustrations
-"THOU SWELL - Mrs. Richard Dimbleby |
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| Package Designs |
Text in Illustration
above reads below as quoted: |
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| Quote |
| "Soon all the
Cereal Companies were putting out boxes
that were higher and wider-but shallower
from front to rear! In fact, cereal
boxes are getting so high and so wide
and so shallow, that we might soon see
cereal in envelopes!" |
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| Disposable Packages |
Text in Illustration
above reads below as quoted: |
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| Quote |
| "Then there's
the "No-Deposit - No-Return"
school of packaging which, in cooperation
with the rubbish-salvaging interests,
tries to see to it that child is emotionally
scarred by the humiliating experience
of having to cash in the Old Man's empty
beer-bottles to get lunch money. Besides
beer-milk, soft drinks and other beverages
now come in 'throw-away' containers...making
it a cinch to spot the family that subsists
largely on a liquid diet". |
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| "Squeeze" and "Squirt"
Packages |
Text in Illustration
above reads below as quoted: |
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| Quote |
| 'Packagers learned
a long time ago that we are a nation
of lid-losers and top-droppers, so they
came up with the self-dispensing package.
Pretty soon the whole country was 'poofing'
and 'puffing' to its heart's delight...
One trouble with squeeze containers
is that they sometimes clog and develop
lung trouble. Once squeezed, they stay
squoze, unable to inhale enough air
to become squeezable again. This phenomenon
has accounted for a lot of unnecessary
cursing in recent years.' |
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| Wiki
History of packaging ....
more |
| The
History of Packaging ....
more |
| In
brief basic information directed to
children on History of Packaging in
pdf ....
more |
| Museum of Brands, Packaging
& Advertising
.... more |
| Robert Opie Collection,
London, UK ....
more |
| Food & Culture Encyclopaedia:
History of Packaging and Canning
.... more |
| Books: Structural Package
Designs (Agile Rabbit Editions) (Paperback)
by Pepin Press ....
more |
Books: Folding Patterns
for Display and Publicity (Agile Rabbit
Editions) (Paperback)
by Heinrich Waldhorst
.... more |
| The Packaging Association
of Canada ....
more |
| Timeline of the Federal
Cartridge Company USA ....
more |
| Education and qualifications
.... more |
| Packaging News ....
more |
| General
Papermaking History ....
more |
| EU and national legislation
on packaging and packaging waste and
related policies ....
more |
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