| The
logo's of Red Cross, Cartier,
Coca - Cola, Shell and Michelin
Men existed before 1900
and with various modifications
are still used today. According
to the international panel
judging the 'Financial Times
50 best all-time logos': |
| Quote |
| 'The worlds
best corporate image is
not Coca-Cola, IBM or Nike
' swoosh' - it's France's
Michelin Man.... as Sir
Terence Conran says - '
He makes me smile'.' |
| |
| Source
Weekend magazine FT.28/10/00
(published by Financial
Times), titled; 'I am The
Greatest', by Alan Rowsthorn |
|
|
| Logo
is a symbol/trademark representing
something or someone; a signifier
of a motto or belief in; Logo
is also a mark/image adopted by
individual or corporation. We
associate a company by its trademark
and their style, traditions and
believe. |
| Today logo is integrated
within all business and personal
stationery, business cards, packaging,
signage, media advertising, promotions
etc. Very often we only remember
the company by the image that
represents them. |
|
