1. What is Dashen Brewery's vision?
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Building the brands that people love/prefer to drink. |
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2. What is Dashen Brewery's
mission? |
To be the best Ethiopia_beer lead drinks company
with sustained revenue growth and consistently improving
returns on invested capital. |
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3. What are Dashen Brewery's
key financials? |
Our ongoing businesses showed strong momentum
in 2004 with operating profits up this much.
DB Beer's operating profits rose by this much.
DB continued its strong growth with operating profits
up by this much.
Profit before tax for the Group rose this much.
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4. What are Dashen Brewery's
key value drivers? |
We shall achieve sustained value creation by focusing
on strengthening our market position through organic
sales growth, brand development and operational
excellence. |
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5. What is Dashen Brewery's marketing
strategy? |
Our markets in Northern Ethiopia are developed markets
with significant value growth where big brands tend
to get bigger, medium-sized brands can be squeezed
and certain niche brands prosper.
The key challenge is to maximise value growth through
brand strength and superior service. DB�s strategy is
to create value by investing in a focused portfolio
of premium and mainstream brands and by maximising brand
and cost synergies from the integration of group companies.
As well as investment in marketing spend there will
be continued investment in new products, packaging
and dispense quality. Investment in these areas
is as important as media spend in building beer
brands. |
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6. How many people does
Dashen Brewery employ? |
In 2003, the overall number of employees in
the company is approximately 267 employees. |
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7. What is Dashen Brewery's
market position? |
DB is one of the largest brewers in Ethiopia in terms
of sales and profit with an unrivalled combination of
Quality standards, skills and market coverage.
DB has strong market positions over all Ethiopia.
DB is the first only internationally certified Brewery in Ethiopia.Which is a passport
for external business.
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8. What is Dashen Brewery's environmental
policy? |
View our Enviromental policy. |
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9. What is Dashen Brewery's quality
policy? |
View our quality policy. |
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