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..dashen Lehulachen!!!
Yehulachen Mircha Dashen Bera

 
   
FAQs Print this page
   
  1. What is Dahen Brewery's vision?
2. What is Dashen Brewery's mission?
3. What are Dashen Brewery's key financials?
4. What are Dashen Brewery's key value drivers?
5. What is Dashen Brewery's marketing strategy?
6. How many people does Dashen Brewery employ?
7. What is Dashen Brewery's market share ?
8. What is Dashen Brewery's environmental policy?
9. What is Dashen Brewery's community policy?

1. What is Dashen Brewery's vision?
Building the brands that people love/prefer to drink.
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2. What is Dashen Brewery's mission?
To be the best Ethiopia_beer lead drinks company with sustained revenue growth and consistently improving returns on invested capital.
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3. What are Dashen Brewery's key financials?
Our ongoing businesses showed strong momentum in 2004 with operating profits up this much.

DB Beer's operating profits rose by this much.
DB continued its strong growth with operating profits up by this much.
Profit before tax for the Group rose this much.
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4. What are Dashen Brewery's key value drivers?
We shall achieve sustained value creation by focusing on strengthening our market position through organic sales growth, brand development and operational excellence.
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5. What is Dashen Brewery's marketing strategy?
Our markets in Northern Ethiopia are developed markets with significant value growth where big brands tend to get bigger, medium-sized brands can be squeezed and certain niche brands prosper.

The key challenge is to maximise value growth through brand strength and superior service. DB�s strategy is to create value by investing in a focused portfolio of premium and mainstream brands and by maximising brand and cost synergies from the integration of group companies.

As well as investment in marketing spend there will be continued investment in new products, packaging and dispense quality. Investment in these areas is as important as media spend in building beer brands.
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6. How many people does Dashen Brewery employ?
In 2003, the overall number of employees in the company is approximately 267 employees.
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7. What is Dashen Brewery's market position?
DB is one of the largest brewers in Ethiopia in terms of sales and profit with an unrivalled combination of Quality standards, skills and market coverage.

DB has strong market positions over all Ethiopia.
DB is the first only internationally certified Brewery in Ethiopia.Which is a passport for external business.
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8. What is Dashen Brewery's environmental policy?
View our Enviromental policy.
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9. What is Dashen Brewery's quality policy?
View our quality policy.
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