Beer
Contribution for development
Marketing strategy
Brewing

..dashen Lehulachen!!!
Yehulachen Mircha Dashen Bera

Beer- Dashen

Beer your best choice!-characterstics of good beer-Dashen Beer is different

1. Beer-your best choice.

   beer satisfies thrist:-
   increases desire of drinking in this way the body will satisfy its 2-3 liters of water required per day by drinking cold beer.When the 4.5% alcholic content gets to the body it will be converted to energy and creates happiness and satisfaction.

   • 75-80% energetic carbohydrate
   • 500-600 mg/lt potassium is good for health.
   • 35-40 mg/lt calcium protects heart attack.
   • Phonelic minerals are used to kill bacteria and correct pulse rate and improve iron and magnesium uptake.
   • facilitates oxygen transportation in blood .
   • Makes the kidney and other excratory organs function properly due to its vitamine B content.
   • All these properties are found only in Dashen beer.

2. Characterstics of a good beer:-
   
   • Taste :- The beer must give a pleasant flavour ,this is achived through the modern production process ,quality of hops and proper composition of of some minerals like sulfur.
   • Concentration:- Proper composition of protein and alchol gives the beer a wonderful pleasant flavour when tasted.
   • Bitternes:- A good beer must have a satisfying bitter taste.This is gainede when the alchol, protein and yeast composition ratio is proper.
   • lather:-A good beer has a longlasting white lather with a nice shape which creates nice feeling .This is obtained from a beer which is composed adequate protein and gas and brewed from from apure malt.It will have a good lather content if poured in yo a narrow glass for three minutes.
   • Beer colour:-When the beer is free from oxygen and when brewed from a pure malt in a modern process ,the beer will have a bright golden color with a very white lather.
   • Healthy satisfaction:-Agood beer must not cause a head ace ,abdomenal discomfort and weakness.for this the brew process must be absolutely reliable which limits the amount of alchol and other chemicals .And it is crystal clear tha all this good qualities are attained in Dashen Brewery with a modern production system and quality control system-dashen Brewery.
3. Dashen Beer is different.
   • The brew process avoids higher alcholic contents wwhich cause head ace.
   • free from chemicals which cause bad mouth smell.
   • Doesn't cause stomach ace ,it even increases apetite and facilitates digestion.
   • Bottled beer and draught beer are checked for under or over filled .This makes sure that the customer is provided with proper amount of beer or draught beer.
   • the production date is labled so well that it helps to follow up the beer's quality due to longer life time in market.
   • All the beer characterstics are acheived in dashen Brewery due to the modern technology and usage of good quality raw materials.