QUESTIONNAIRE
ITALY (2)
Questions and answers
| QUESTION N°1 | What kind of mobile phone do you have? | |||
| ANSWERS | Nokia | 15 | 75 | |
| Ericsson | 0 | 0 | ||
| Siemens | 2 | 10 | ||
| Motorola | 1 | 5 | ||
| Other | 2 | 10 | ||
| 20 | 100 | |||
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| QUESTION N°2 | How much you are willing to pay for a mobile phone? | |||
| ANSWERS | Under 50 € | 1 | 5 | |
| 50-100 € | 3 | 15 | ||
| 100-200 € | 11 | 55 | ||
| Over 200 € | 5 | 25 | ||
| 20 | 100 | |||
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| QUESTION N°3 | Do you have any accessories? | |||
| ANSWERS | Mobile phone covers | 10 | 32 | |
| Mobile phone case | 1 | 3 | ||
| Mobile phone mascot | 4 | 13 | ||
| Hands free | 2 | 6 | ||
| Battery | 14 | 45 | ||
| Other | 0 | 0 | ||
| 31 | 100 | |||
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| QUESTION N°4 | What do you do with your mobile phone? | |||
| ANSWERS | Calling | 18 | 39 | |
| Sending messages | 17 | 37 | ||
| Playing games | 8 | 17 | ||
| Listening to music | 2 | 4 | ||
| Using the Internet | 1 | 2 | ||
| Other | 0 | 0 | ||
| 46 | 100 | |||
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| QUESTION N°5 | What is the most important feature in your mobile phone? | |||
| ANSWERS | Price | 5 | 24 | |
| Brand | 2 | 10 | ||
| Size | 4 | 19 | ||
| Good looks | 10 | 48 | ||
| Games | 0 | 0 | ||
| Other | 0 | 0 | ||
| 21 | 100 | |||
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| QUESTION N°6a | Which new properties are the most useful? | |||
| ANSWERS | Colour monitor | 12 | 34 | |
| Camera | 7 | 20 | ||
| Polyphonic tones | 10 | 29 | ||
| Triple frequency | 5 | 14 | ||
| Nothing | 1 | 3 | ||
| 35 | 100 | |||
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| QUESTION N°6b | Do you have some of these already? | |||
| ANSWERS | Colour monitor | 3 | 12 | |
| Camera | 2 | 8 | ||
| Polyphonic tones | 4 | 16 | ||
| Triple frequency | 2 | 8 | ||
| Nothing | 14 | 56 | ||
| 25 | 100 | |||
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| QUESTION N°7a | Have you used mobile services (purchasing via mobile phone, paying bills etc)? | |||
| ANSWERS | Yes | 3 | 15 | |
| No | 17 | 85 | ||
| 20 | 100 | |||
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| QUESTION N°7b | Are you satisfied with mobile services? | |||
| ANSWERS | Very satisfied | 2 | 10 | |
| Satisfied | 12 | 60 | ||
| Somewhat dissatisfied | 4 | 20 | ||
| Very dissatisfied | 0 | 0 | ||
| Don´t know | 2 | 10 | ||
| 20 | 100 | |||
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| QUESTION N°8a | Which peripheral services have you used? | |||
| ANSWERS | Logo/picture messages | 13 | 23 | |
| Tones/voice messages | 14 | 25 | ||
| Horoscope | 10 | 18 | ||
| News/weather/sport | 12 | 21 | ||
| Secret messages | 1 | 2 | ||
| Bus/metro tickets | 0 | 0 | ||
| Parking payment | 0 | 0 | ||
| Security services | 1 | 2 | ||
| Summer Cottage heating | 0 | 0 | ||
| Car wash | 0 | 0 | ||
| Gift service | 0 | 0 | ||
| Java-applications | 2 | 4 | ||
| Nothing | 3 | 5 | ||
| Other | 0 | 0 | ||
| 56 | 100 | |||
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| QUESTION N°8b | Which of these do you find useful / What would you consider buying via mobile phone, if possible? | |||
| ANSWERS | Logo/picture messages | 11 | 31 | |
| Tones/voice messages | 7 | 20 | ||
| Horoscope | 1 | 3 | ||
| News/weather/sport | 7 | 20 | ||
| Secret messages | 4 | 11 | ||
| Bus/metro tickets | 1 | 3 | ||
| Parking payment | 2 | 6 | ||
| Security services | 0 | 0 | ||
| Summer Cottage heating | 0 | 0 | ||
| Car wash | 0 | 0 | ||
| Gift service | 1 | 3 | ||
| Java-applications | 1 | 3 | ||
| Nothing | 0 | 0 | ||
| Other | 0 | 0 | ||
| 35 | 100 | |||
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| QUESTION N°8c | How much have you paid for peripheral services? | |||
| ANSWERS | 0 € | 9 | 45 | |
| 1 € | 2 | 10 | ||
| 3,50 € | 4 | 20 | ||
| 4 € | 1 | 5 | ||
| 5 € | 2 | 10 | ||
| 10 € | 1 | 5 | ||
| 20 € | 1 | 5 | ||
| 20 | 100 | |||
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| QUESTION N 9 | Are you planning to shop with your mobile phone in the near future? | |||
| ANSWERS | Yes | 6 | 30 | |
| No | 8 | 40 | ||
| Don´t know | 6 | 30 | ||
| 20 | 100 | |||
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| QUESTION N°10a | Have you given your permission for mobile message advertising? | |||
| ANSWERS | Yes | 7 | 35 | |
| No | 13 | 65 | ||
| 20 | 100 | |||
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| QUESTION N°10b | What kinds of advertising have you received? | |||
| ANSWERS | Residual credit | 4 | 20 | |
| Missed calls | 3 | 15 | ||
| Information | 1 | 5 | ||
| Omniplanet | 3 | 15 | ||
| Wind/Tim advertisements/services | 4 | 20 | ||
| Nothing | 5 | 25 | ||
| 20 | 100 | |||
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| QUESTION N°10c | What products/services would you like to have advertised? | |||
| ANSWERS | Horoscope | 1 | 5 | |
| Nothing | 19 | 95 | ||
| 20 | 100 | |||
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| QUESTION N°11 | Where do you get information about mobile services or mobile phones? | |||
| ANSWERS | Magzines | 14 | 23 | |
| Television | 16 | 26 | ||
| Radio | 8 | 13 | ||
| Outdoor advertising | 4 | 7 | ||
| Internet | 9 | 15 | ||
| Friends | 10 | 16 | ||
| Retailer | 0 | 0 | ||
| Other | 0 | 0 | ||
| 61 | 100 | |||
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