Welcome
The Abstract
Thesis Introduction
The Aim
Background to the Research Topics
The Research Topics
The Targeted Audience
Disposition
Research Approach
The Thesis in Context
Export Guide Construction
Questionnaire Construction
Information Gathering
The Export Guide
Introduction to the Export Guide
Export Guide Overview
Export Readiness
Trade Condition
Foreign Market Analysis
Questionnaire
Research Results
Export Readiness
Trade Condition
Foreign Market Analysis
Discussion
Export Readiness
Trade Condition
Foreign Market Analysis
Conclusion
Export Readiness
Trade Condition
Foreign Market Analysis
The Next Step
Supplements
Introduction to Sunfoods and Konnyaku-Chips
Site Map
The Complete Interview Answers
Glossary
Sources
Export Readiness
Human Resources and Expectations
It is claimed that it is crucial to evaluate the company's management's international experience and capabilities in order to study whether the corporation has the human resources necessary to carry out exporting successfully.(A step-by-step guide to exporting page 10, 2003-02-18) Cultural understanding, the ability to speak foreign languages, management with export experience and commitment to the export effort are seen as examples of human resource factors, which are vital if the business is to succeed in international marketing.(A step-by-step guide to exporting page 10, 2003-02-18) Experience is the human resource factor that tend to be most highly emphasized and it is maintained that there is no substitute for experience when exporting.(A step-by-step guide to exporting page 8-10, 2003-02-18)
To build a picture of whether the organization is prepared for exporting activities it is recommended that one discuss the corporations expectations for the export venture.(www.austrade.org/generic_template/0,1053,MetaRID%3DPWB1146570,00.html) It is believed that the overall goals and objectives for the company need to be studied in order to observe whether the exporting venture is consistent with other company goals.( www.unzco.com/basicguide/c7.html 2003-02-21)
Financial and Physical Resources
The financial and physical resources of the business are aspects, which may need to be studied in order to evaluate the company's export readiness.(www.cbsc.org/alberta 2003-02-21) The financial health of the corporation, the product plant production capacity and the reliability of suppliers can for instance be studied.(www.cbsc.org/alberta 2003-02-21) Specifically, it is considered essential to know weather the corporation can handle the increased demand that may come from exporting, without sacrificing any domestic business.(www.cbsc.org/alberta 2003-02-21).
Competitiveness
The corporation's ability to compete is an aspect, which is considered to influence the firm's export readiness.(www.unzco.com/basicguide/c1.html 2003-02-21) It can be argued that it is imperative for the success of the export venture that the product can compete in the host market and it may thereby be advisable consider whether the product is unique or competitive in the target market .(A step-by-step guide to exporting 2003-02-18, page 7) To assess the competitiveness of the company's product the firm can study the existing customer profile, the benefits the product offers the customers and the domestic marketing strategy, among other areas.(www.cbsc.org/alberta)(A Step-by-step Guide to Exporting page 9-10) It may also be advisable to consider whether the product and packaging can be easily adopted for exporting to the target market as this may increase the products competitiveness on the host market.( www.unzco.com/basicguide/c7.html 2003-02-21)