Welcome

The Abstract

Thesis Introduction
The Aim
Background to the Research Topics
The Research Topics
The Targeted Audience

Disposition
Research Approach
The Thesis in Context

Export Guide Construction
Questionnaire Construction

Information Gathering
 
The Export Guide
Introduction to the Export Guide
Export Guide Overview

Export Readiness
Trade Condition
Foreign Market Analysis

Questionnaire

Research Results
Export Readiness

Trade Condition
Foreign Market Analysis

Discussion

Export Readiness

Trade Condition
Foreign Market Analysis

Conclusion
Export Readiness
Trade Condition
Foreign Market Analysis
The Next Step


Supplements
Introduction to Sunfoods and Konnyaku-Chips
Site Map
The Compleate Interview Answers
Glossary
Sources
THE EXPORT GUIDE


Introduction to the Export Guide

The Export Guide is a research guide concerned with the initial stage of export planning for goods and the Export Guide is meant to guide the research in such a way that the aspects, which can be research with the smallest amount of effort, are studied first. The reason behind this research priority order is that it may be considered resource saving. It is noteworthy that the areas, which are of interest and which can be researched with the smallest amount of effort, vary with the export project and the Export Guide contents and research-order vary accordingly. The suggested research order is thereby barely a suggestion. This dynamic feature of the Export Guide is not unique for the Export Guide provided in this paper but can be seen as a general feature for all export guides. Export research need to be tailored to the individual export project and the appropriate research-order vary with the project:'The company should not hesitate to modify the plan...'(www.unzco.com/basicguide/c1.html) In other words, the Export Guide is merely meant to serve as a guide in the export research process.
To indicate the suggested research order the Export Guide, and the thesis sections that follow, is divided into the following three levels:
Level 1: Export Readiness
Level 2: Trade Conditions
Level 3: Foreign Market Analysis


Export Guide Overview

This chart presents an overview of the Export Guide based on export key-questions that the Export Guide research is intended to answer.
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