Welcome
The Abstract
Thesis Introduction
The Aim
Background to the Research Topics
The Research Topics
The Targeted Audience
Disposition
Research Approach
The Thesis in Context
Export Guide Construction
Questionnaire Construction
Information Gathering
The Export Guide
Introduction to the Export Guide
Export Guide Overview
Export Readiness
Trade Condition
Foreign Market Analysis
Questionnaire
Research Results
Export Readiness
Trade Condition
Foreign Market Analysis
Discussion
Export Readiness
Trade Condition
Foreign Market Analysis
Conclusion
Export Readiness
Trade Condition
Foreign Market Analysis
The Next Step
Supplements
Introduction to Sunfoods and Konnyaku-Chips
Site Map
The Complete Interview Answers
Glossary
Sources
Introduction to Sunfoods and Konnyaku-Chips
This text is based on information found on Sunfoods homepage (2003-04-08) and in the company's official brochures. The pictures come from the same source.
Sunfoods
In 1941 several independent producers of konnyaku-products in the Kanazawa area merged to form one company, originally called Kanazawa Godo SeikonCo., Ltd.. This company gradually grew and by 1997 the company's capital had increased to 30 million yen. Today, the company is named Sun Foods Co.,Ltd.. In addition to Sunfoods head office in Kanazawa, the company also has offices in Tokyo, Toyama and Fukui in Japan. Moreover, the Sunfoods also encompass an office in Hawaii, USA. Sunfoods main products are different variations of konnyaku, tokoroten, jelly, jerky and bavarian cram.
Company Facts
Official Company Name: Sun Foods Co.,Ltd.
Loction: Kanazawa, Japan
Foundation: November 20, 1941
President: Nobuyuki Nakai
Trade Representative: Hajime Shiraishi
Number of Employees: 60
Web Site: http://www6.ocn.ne.jp/~sunfoods/
Konnyaku is claimed to have been a popular food item for hundreds of years in Japan and it is said to be valued for its high content of water-solvable dietary fiber and low content of calories. Konnyaku-Chips is a konnyaku-based product that comes in a number of fruit flavors such as strawberry, blueberry and lemon. In Japan, the product is especially popular among young women. Each package of Konnyaku-Chips contain 20 grams of chips and the price is slightly less than 200 yen (approximately 15 Skr) per package. The Konnyaku-Chips are low in calories and some flavors contain as little as 8 kcal per package. Additionally, the chips contain only natural ingredients. Pictures of the chips can be found below.
The process of making konnyaku is described by the picture to the below.
