Fleur de Sel

Concept Project

Logo | Branding | Print Design | Hand Lettering


Fleur de Sel was seeking modern branding for their launch of a new upscale French restaurant in Seattle, Wa. Fleur de Sel blends traditional French cooking with local Pacific Northwest ingredients in seasonal dishes. The seascape-inspired color palette reflects the restaurant's joint origins and the embossed heavy-weight papers elevates the dining experience. I chose to design a simple hand-lettered logo to complement the brand mark and reflect the hand-crafted cooking.

fleur de sel logo
fleur de sel menu
menu front and back
fleur de sel alternet logo
embossed logo
fleur de sel restaurant sign
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