Print Design | Typography | Advertising Creative Direction
Columbia Coffee Co. was launching their new 'Everyday Espresso' blend online and in stores. This product launch was part of the company's efforts to expand their espresso sales. Market research revealed that the target demographic viewed espresso as niche and reserved for special occasions. The 'Everyday Espresso' blend campaign seeks to change consumer perception of espresso and transform it into an everyday drink. The mild and sweet flavor profile is designed to pair perfectly with everything from breakfast pastries to dessert slices. The complementary blue and brown color scheme highlights the beauty of the espresso while the textured typography reflects the everyday vibe.