Logo | Branding | Collateral
Women's health provider, Julianne Snell, was looking for a branding refresh that would create a sense of warmth and professionalism. With that in mind, I incorporated a geometric flower pattern within the brand mark and paired it with clean and simple typography and a crisp color palate.
For this project we went beyond the design needs and considered how the branding could improve the patient experience. To make appointments simple to remember, the reverse side of the business card features space to write down the next appointment and note any information to bring. As well, the envelope and annual exam reminder letter feature charming phrases to bring a little fun to standard correspondence.