Digital Marketing | Photo Editing | Logo
Charlie's is a premium dog supply company with modern style. They were seeking a digital marketing campaign to increase brand awareness and drive sales. I designed a series of images for Google and Instagram ads. By using the same dog in all photography--in conjunction with the Charlie's dog logo--we could establish the black pug as the face of the brand. The bright and simple images are effectively eye-catching within visually-saturated web pages or Instagram feeds. Additionally, the marketing campaign leverages the popularity of dog photography with the target consumer demographic, which I knew would be more engaging than product images. Witty, concise copy conveys company offerings that rank as highest priorities for target demographic dog owners.