Dunhill Cigarettes |
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| Duty Free Cigarettes
(Dunhill Cigarettes) |
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Dunhill Cigarettes was launched in 1967 and Dunhill international cigarettes are now sold in 120 countries around the world. Dunhill's role is to establish a strong global position in the premium/super premium segment by providing consumers with a product seen as the finest cigarette in the world. Dunhill achieved another record year in 2003 — growing eight per cent. Much of the growth can be attributed to the success of the brand in South Korea, where volumes grew a further 30 per cent. Dunhill's other key markets include Malaysia, Australia and South Africa. In late 1987 RJR created Joe Camel, a mascot for the brand. In 1991, the American Medical Association published a report stating that more 5- and 6-year olds could recognize Joe Camel easier that Mickey Mouse or Fred Flintstone. This led to the association to ask RJR to pull the Joe Camel campaign. RJR denied the request, but was followed with more appeals in 1993 and 1994. On July 10, 1997 the Joe Camel campaign was retired. It was replaced with a more adult campaign. |
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| Marlboro | Newport |
| Benson & Hedges | Camel |
| Kool | Merit |
| Parliament | Winston |
| Capri | Salem |
| Vantage | Dunhill |