People may be attracted to the swinging community for a variety of different reasons. Many couples find the thought of having sex with other people to be very arousing. Many feel stifled by society's repressive attitudes towards sexuality, and welcome the opportunity to form friendships with other like-minded people, appreciating the relative open-mindedness and pleasure-positivity with which the swinging community views sex. The swinging community is also a good place for heterosexual women to initially explore sex with other women, and this sometimes plays a role in couples choosing to seek it out.