Fabula !
Location: Cranbrook Art Museum, Bloomfield Hills
Andy Warhol
    Fabula is the newest example of Pop Art and commerce coming together.  The show consists of 4 retailers, 6 national and international artists, and 1 New York Group.  Companies such as Neiman Marcus, Tiffany & Co, Target, and Daimler Chrysler were invited by the curators because of their creativity in their marketing campaigns.  With the retailers involved, artists took their "identity" and transformed it into art, much like the early creators of Pop Art.  This only strengthens the bond between art, advertising, and design and takes high and low art to a new intellectual level. 

     There are many different ways in which the artists interpreted the designs of these companies.  Sylvie Fleury, a Swiss artist, took a Dodge engine, chromed and bronzed it, and placed it on a pedestal.  A mural on the wall reads, "Faster! Bigger! Better!".  For the female passion, she made a film that exploited the desire for designer clothes, naming it "Twinkle".

     A group of 6 graduate students from the Cooper Union Art School in NY, known as the Art Club 2000, took a different approach.  Their aim was at the Gap's
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"no-hassle" return policy.  The group 'borrowed' clothing, photographed themselves around Manhattan, and took the merchandise back to the store.
     As far as the retailers were concerned, they designed their own installations.  Neiman Marcus designed a high class, yet eccentric fashion display.  In another installation, a corner was filled with Target's recognizable small prints and TV ads, which we all have become familiar with.
     This representation of Pop Art is new age but still in the realm of what the movement was created for.  The show is seen as having "good common sense and uncommon fun." (Colby).
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