To do this, Carnival strives to remain a leader and innovator in the cruise industry and do so with sophisticated promotional efforts and by gaining loyalty from former cruisers, by refurbishing ships, varying activities and ports of call, and being innovative in all aspects of ship operations.
The goals of Carnival Corporation are as follows:
* Remain a leader and innovator in the cruise industry.
* Maintain the commitment to participate in all segments of the cruise industry.
* Offer the best value in the entire vacation marketplace.
* Use various multimedia promotional efforts to attract first-time cruisers.
* Earn loyalty from former cruise customers to promote repeat business.
* Increase existing fleet and acquire other cruise/vacation companies to sustain growth over
the competition.
* Seek "fresh and exciting" enhancements such as new or refurbished ships, new ports of call,
new shipboard activities, etc.
* Capture the portion of the North American market that has never been on a cruise.
* Continue to grow European presence.
* Increase profit margins.