The Carnival Family of Companies |
|||||||||||||||||||||||
HOME | The Carnival family of cruise lines created an exclusive alliance to be the "World's Leading Cruise Lines". Each cruise line is focused on a specific target market with a corporate goal of reaching every target market and beating the competition on every issue. With goals of anticipating the desires of potential guests and making the cruises more fun, convenient, and affordable, Carnival believes a cruise vacation, specifically on a Carnival-owned ship, will be more attractive to both first-time cruisers as well as seasoned cruisers. NOTE: If viewing the cruiseline web links below, please use the BACK button to return to this website. Carnival * The largest, most popular, most profitable cruise line in the world. * Consists of 16 ships. * Sails in the Bahamas, Caribbean, Mexico, Panama Canal, Alaska, and Hawaii. * Is considered the "Fun Ship" for the contemporary traveler. * Website Holland America * Consists of ten premium cruise ships. * Consistently rated the best premium cruise line in Conde Naste Traveler and Travel & Leisure magazines. * Sails in Alaska, Caribbean, and Europe. * Website Costa Cruises * Consists of seven ships for Italian-style cruises 7-days or longer. * Is considered the #1 cruise line in Europe. * Sails in the Caribbean, Canary Islands, Black Sea, Egypt, Turkey, Greece, Greek Isles, and the Mediterranean. * Website Cunard Line * Consists of two ships, including the Queen Elizabeth 2. * Offers ultimate luxury with old-world ambiance and traditional British hospitality. * Sails around the world and other destinations such as South America, Mediterranean, Europe, Panama Canal, Cape Town, Middle East, and the US Eastern Seaboard. * Website Seabourn Cruise Line * Consists of six small yacht-like ships for intimate ultra-luxury crusing with personalized service. * Sails to South America, Thailand, Indonesia, Malaysia, French and Italian Rivieras, Greek Isles, Spain, Portugal, Morrocco, Scandinavia, and North America. * Website Windstar Cruises * Consists of four smaller ships for luxury crusing at yacht-only ports. * Offers five-star service with casual elegance. * Sails to French and Italian Rivieras, Greece, Turkey, Portugal, Spain, Italy, Malta, Costa Rica, Virgin Islands, Florida, Bahamas, Australia, New Zealand, Singapore, Bali, Thailand, Vietnam, Cambodia, and Indonesia. * Website Holland America Tours * The largest cruise/tour operator in Alaska, Washington, and the Canadian Yukon. * Consists of 14 hotels, over 300 motor coaches, 13 private rail cars, and two luxury dayboats. * Also markets sightseeing packages for passengers on the Holland America cruise line and to the public. * Website |
||||||||||||||||||||||
Company Overview | |||||||||||||||||||||||
Current Situation | |||||||||||||||||||||||
Objectives/Goals | |||||||||||||||||||||||
Family of Companies | |||||||||||||||||||||||
Executives / Board | |||||||||||||||||||||||
Environmental Analysis | |||||||||||||||||||||||
Industry Trends | |||||||||||||||||||||||
Environmental Factors | |||||||||||||||||||||||
Internal/Financial Analysis | |||||||||||||||||||||||
Corporate Strategy | |||||||||||||||||||||||
Competitive Strategy | |||||||||||||||||||||||
Analysis of Strategy | |||||||||||||||||||||||
Future Strategy Options | |||||||||||||||||||||||
Recommended Strategy | |||||||||||||||||||||||
Strategy Implementation | |||||||||||||||||||||||
The Love Boat | |||||||||||||||||||||||
References/Sources | |||||||||||||||||||||||