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Laurel A. Rockefeller | [email protected] | cell number: 908.720.7050 |
Laurel A. Rockefeller
ONLINE PORTFOLIO This online portfolio differs from the portfolio book presented in person at job interviews in the following ways:
SUPERIOR SEWING MACHINE, INC.
PACE
SPEC JOURNAL ARTICLES/BROCHURES WHITE JADE DESIGN--ONLINE CATALOG, 2002/2003 VERSIONS OF COPY WHITE JADE DESIGN--COPY WRITTEN FOR SELECT CLIENTS
WHITE JADE DESIGN--WEDDING PLANNING ARTICLES OTHER PUBLICATIONS: THE MUDPUPPY: |
RESUME EDUCATION · Attained membership
in Phi Beta Kappa, Phi Alpha Theta (History), Psi Chi
(Psychology) and Golden Key honor societies. 12/2004 – Present Superior Sewing
Machine, Inc. New York, NY •ART: Create photographs of sewing machine parts and related product line. Extract product image from background and replace with transparent background. Resize, combine, color correct, and edit photos for optimal presentation. •MARKETING/ADVERTISING: Create marketing materials from concept to press. Design, draw, name, & write copy for “Powered By Dyno” lamp series packaging. Apply images to specific market applications including bulletins, web marketing, and sales flyers. Special Project: Photography and Editorial for 2010 Catalog. • WEB: Maintain day to day content on website. Adapt marketing materials to online format. Special project: work with web designers and Director of MIS to build Resource Section of
supsew.com. • Wrote/co-wrote sales & marketing
materials for physician & sales representative use. • Analyzed claims in US & Global
XALATAN & XALACOM 2004/2005 campaigns to create consistent brand
messages. • Provided supportive research,
analysis, & documentation preparation for review committees. 8/1994 – 2004 White Jade Design East Orange, NJ • OFFICE: handed client relations,
filtered calls, drafted & edited correspondence on behalf of White Jade
Design & WJD clients. Respond to wedding party requests for information. • WEDDING/FASHION: Design & write
contents of WJD websites from 1996-2004, including more than two dozen FAQ’s
on wedding planning, catalog entries for fashion lines, & print/online
advertising campaigns & marketing materials for WJD & applicable
clients.
• PUBLISHING: Researched government
requirements for publication of literature, including ISBN, SAN, UPC, &
copyright applications & depositions via Internet & telephone. Located &
secured illustrators, printers, & other vendors required to produce &
publish children’s books via in person meetings, phone, & email
correspondence. • LEGAL/EDITORIAL: Write, edit, &
rework legal correspondence into persuasive formal English. Draft,
rework affidavits, memorandums of law, & applications for appeals in
team collaborations. SOFTWARE: Adobe PhotoShop, Adobe Acrobat, Windows XP, Windows Vista, MS Word, MS Publisher, MS Excel, MS Outlook, MS PowerPoint, Internet Explorer, Catalog Builder.br> OFFICE: creative problem solving, computer literate, typing 60 wpm, internet research, website maintanence. CREATIVE: commercial photography, graphic design, public speaking, teaching, consumer & B2B marketing /advertising copy writing, web content writing. VOLUNTEER WORK: THE SOCIETY FOR CREATIVE ANACHRONISM |
Laurel A. Rockefeller | [email protected] | cell number: 908.720.7050 |