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Laurel A. Rockefeller [email protected] cell number: 908.720.7050

Laurel A. Rockefeller

ONLINE PORTFOLIO

This online portfolio differs from the portfolio book presented in person at job interviews in the following ways:

--The portfolio book contains more samples of work from my current work at Superior Sewing Machine and my 2004 internship at PACE. These samples are omitted from the online version out of respect for the confidentiality of the client. The icon appears next to these projects which appear in the portfolio book but are omitted from the online version. Please email your inquiry about these projects to learn more about what they entailed.

--The online version includes more samples of work done at White Jade Design and on a volunteer basis for The Mudpuppy, a magazine distributed throughout Northern and Central New Jersey.

--The online version presents many web pages as they originally appeared on their respective sites with only minor adjustments. As a result, links contained therein may no longer be valid. Please do not click on any link outside of "BACK TO HOMEPAGE" and "[email protected]" links which were added to and appears on the top and bottom of each of these pages.

--The online version presents a few of the samples in slightly different format, presentation, and layout compared to their print versions. Some pieces were adapted from html to word format and vice versa for presentation either on the White Jade website and/or for the portfolio book. This is especially true on the SPEC JOURNAL ARTICLES/BROCHURES and on the writing samples from Ideale Publishing. The core content, however, has been retained from the original.

SUPERIOR SEWING MACHINE, INC.

PACE

SPEC JOURNAL ARTICLES/BROCHURES

WHITE JADE DESIGN--ONLINE CATALOG, 2002/2003 VERSIONS OF COPY

WHITE JADE DESIGN--COPY WRITTEN FOR SELECT CLIENTS

WHITE JADE DESIGN--WEDDING PLANNING ARTICLES

OTHER PUBLICATIONS:

THE MUDPUPPY:

RESUME

EDUCATION

1/1991 to 5/1995 University of Nebraska Lincoln, NE
Bachelor's Degree - Triple Major: History-China, Psychology, Integrated Studies in Writing
Cumulative GPA 3.81
· 7 semesters on the Dean's List.

· Attained membership in Phi Beta Kappa, Phi Alpha Theta (History), Psi Chi (Psychology) and Golden Key honor societies.

EXPERIENCE
 

12/2004 – Present Superior Sewing Machine, Inc. New York, NY
Commercial Photographer/Graphic Artist
 

•ART: Create photographs of sewing machine parts and related product line. Extract product image from background and replace with transparent background. Resize, combine, color correct, and edit photos for optimal presentation.
 

•MARKETING/ADVERTISING: Create marketing materials from concept to press. Design, draw, name, & write copy for “Powered By Dyno” lamp series packaging. Apply images to specific market applications including bulletins, web marketing, and sales flyers. Special Project: Photography and Editorial for 2010 Catalog.

• WEB: Maintain day to day content on website. Adapt marketing materials to online format. Special project: work with web designers and Director of MIS to build Resource Section of supsew.com.

8/2004 – 9/2004 PACE Parsippany, NJ
Copy Intern -- Pharmaceutical Advertising
 

• Wrote/co-wrote sales & marketing materials for physician & sales representative use.
 

• Analyzed claims in US & Global XALATAN & XALACOM 2004/2005 campaigns to create consistent brand messages.
 

• Provided supportive research, analysis, & documentation preparation for review committees.

 

8/1994 – 2004 White Jade Design East Orange, NJ
Freelance Copywriter
 

• OFFICE: handed client relations, filtered calls, drafted & edited correspondence on behalf of White Jade Design & WJD clients. Respond to wedding party requests for information.
 

• WEDDING/FASHION: Design & write contents of WJD websites from 1996-2004, including more than two dozen FAQ’s on wedding planning, catalog entries for fashion lines, & print/online advertising campaigns & marketing materials for WJD & applicable clients.
 

o Produced 1998 fashion show: Hired models, photographers, & vendors for 1998 fashion show in Iowa City, Iowa. Trained models for fashion show. Managed from 15-20 models & production staff.
 

o Publication as guest writer: "Ten Ways To Have A Chinese Wedding." Wedding Gazette, online wedding planning site.
 

• PUBLISHING: Researched government requirements for publication of literature, including ISBN, SAN, UPC, & copyright applications & depositions via Internet & telephone. Located & secured illustrators, printers, & other vendors required to produce & publish children’s books via in person meetings, phone, & email correspondence.
 

• LEGAL/EDITORIAL: Write, edit, & rework legal correspondence into persuasive formal English. Draft, rework affidavits, memorandums of law, & applications for appeals in team collaborations.

SKILLS

LANGUAGES: English, Standard Chinese.
 

SOFTWARE: Adobe PhotoShop, Adobe Acrobat, Windows XP, Windows Vista, MS Word, MS Publisher, MS Excel, MS Outlook, MS PowerPoint, Internet Explorer, Catalog Builder.br>  

OFFICE: creative problem solving, computer literate, typing 60 wpm, internet research, website maintanence.
 

CREATIVE: commercial photography, graphic design, public speaking, teaching, consumer & B2B marketing /advertising copy writing, web content writing.
 

VOLUNTEER WORK:  THE SOCIETY FOR CREATIVE ANACHRONISM

Laurel A. Rockefeller [email protected] cell number: 908.720.7050

 


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