KDM Jurnal
JURNAL PEMASARAN
 

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No.
File
Judul
1.
98m0001f  Conjoint experiences for direct mail response optimization
2.
98m0002f  On the relationship between store image, store satisfaction and store loyalty
3.
98m0003f   Expertise effects on prechoice decision processes and final outcomes: a protocol analysis
4.
98m0004f   Antecedents and consequences of trust and satisfaction in buyer-seller relationships
5.
98m0005f   Commentary: setting socially irresponsible marketing objectives: a comment on a quality of life approach
6.
98m0006f   A measure of trade center position
7.
98m0007   On the relationship between store image, store satisfaction and store loyalty
8.
98m0008f   New interactive media: experts’ perceptions of opportunities and threats for existing businesses
9.
98m0009f   The relationship between advertising and content provision on the internet
10.
98m0010f   World Wide Web banner advertisement copy testing
11.
98m0011f   What makes commercial web pages popular? An empirical investigation of web page effectiveness
12.
98m0012f   Factors effecting consumers’ “webad” visits
13.
98m0013f   A study of marketing departments in Australasian university
14.
98m0014   Banking behavior of Islamic bank customers: perspective and implications
15.
98m0015f   The mediating role of corporate image on customers’ retention decisions: an investigation in financial services
16.
98m0016   Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction
17.
98m0017   The behavioral consequences of PC banking
18.
98m0018f   Assessing the environmental risk exposure of UK banks
19.
98m0019f   The effects of internal marketing on organizational commitment among retail bank managers
20.
98m0020f   Demographic differences in usage and attitudes toward the Saudi Arabian EFTPoS system
21.
98m0021f   Consumer response to the preferred brand out-of-stock situation
22.
98m0022f   A new relationship marketing model and its application in the affinity credit card market
23.
98m0023f   Predictions of equity in relationships between financial service providers and retail customers
24.
98m0024   Consumer selection criteria for banks in Poland
25.
98m0025f   Fashion brand preferences among young consumers
26.
98m0026f   England’s potteries: past and present pioneers of factory shopping
27.
98m0027f   Leaving home: brand purchases influences on young adults
28.
98m0028f   Household cost effects on purchase timing decisions: do demographic matter?
29.
98m0029f   Is lifestyle an important factor in the purchase of OTC drugs by the elderly?
30.
98m0030  Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners
31.
98m0031  Symbolic and functional of brands
32.
98m0032  Why do customers switch? The dynamics of satisfaction versus loyalty
33.
98m0033  Measuring influence in the family decision making process using an observational method
34.
98m0034f  Impulse purchasing: a qualitative exploration of the phenomenon
35.
98m0035f  The psycho graphic segmentation of the female market in Greater China
36.
98m0036 “She knows what she wants…”: toward a female consumption risk-reducing strategy framework
37.
98m0037f  The role of mood in price promotions
38.
98m0038f  Viewpoint: This thing I call Europe 
39.
98m0039f  Brand equity and vertical product line extent
40.
98m0040f  Store brands and category management 
41.
98m0041f  Price influence and age segments of Beijing consumers 
42.
99m0001f A factor analytic study of the sources of meaning in hedonic consumption
43.
99m0002f  How now mad-cow? Consumer confidence and source credibility during the 1996 BSE score
44.
99m0003  External information search for banking services
45.
99m0004  Critical success factors for various strategies in the banking industry
46.
99m0005  Provision of e-banking in the UK and the Republic of Ireland
47.
99m0006  Adoption of internet banking by Australian consumers: an empirical investigation
48.
99m0007  The internet and the bank’s strategic distribution channel decisions
49.
99m0008  Deshopping – the art of illicit consumption
50.
99m0009  Going shopping: key determinants of shopping behaviors and motivations
51.
99m0010  The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback
52.
99m0011f  Determining factors in family purchasing behavior: an empirical investigation
53.
99m0012f  Attitudes towards offensive advertising: an Australian study
54.
99m0013f  It’s who you know: intercultural differences in ethnic product consumption
55.
99m0014  Urban vs suburban consumers: a contrast in holiday shopping purchase intentions and outshopping behavior
56.
99m0015f  Targeting children online: internet advertisements ethics issues
57.
99m0016  Customer stress-relaxation: the impact of music in a hospital waiting room
58.
99m0017  Stress and consumer behavior: coping strategy of older adults
59.
99m0018  Socialization influences on preparation for later life
60.
99m0019  Using buyer’s information processing to formulate selling strategies
61.
99m0020  The personalizing shopper and marketplace relationships: an empirical investigation
62.
99m0021f  A live baby or your money back: the marketing of in vitro fertilization procedures
63.
99m0022  Stress and Consumer Behavior
64.
99m0023  Quality customer service demands human contact
65.
99m0024  Approaches by hotels to the use of the Internet as a relationship marketing tool
66.
99m0025f  Fashion innovativeness and self-concept: a replication
67.
99m0026f  Store choice and shopping behavior: how price format works
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