KDM Jurnal
JURNAL PEMASARAN
  

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No.
File
Judul
1.
 00m0001f  Consumer ethnocentrism and attitudes toward domestic and foreign products
2.
 00m0002   The impact of self-monitoring on image congruence and product/ brand evaluation
3.
 00m0003   Relationship marketing in consumer markets: rhetoric or reality?
4.
 00m0004   Family decision making and coalition patterns
5.
 00m0005   Targeting women in German and Japanese magazine advertising: a different-in-different approach
6.
 00m0006f   Is relationship marketing for everyone?
7.
 00m0007f   Impact of situational variables and demographic attributes in two seasons on purchase behavior
8.
 00m0008f   Communication flows during financial service innovation
9.
 00m0009f   Service quality perspectives and satisfaction in private banking
10.
 00m0010f   Financial services advertising in eight non English speaking countries
11.
 00m0011f   Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits
12.
 00m0012   Modeling bank customer satisfaction through medication of attitudes towards human and automated banking
13.
 00m0013   Marketing communications and product performance: innovative vs non-innovative new retail financial products
14.
 00m0014   Managing word-of-mouth communication: empirical evidence from India
15.
 00m0015f   A systematic procedure for targeting marketing research
16.
 00m0016   Communication flows during financial service innovation
17.
 00m0017f   Perception of relationship marketing among account managers of commercial banks in a Chinese environment
18.
 00m0018f   A reliable and valid measurement scale for the perceived service quality of banks
19.
 00m0019f   Service quality at banks and credit unions: what do their customer says?
20.
 00m0020f   Success and failure factors in developing new banking and insurance services in South Africa
21.
 00m0021f  Measuring perceived service quality using integrated conjoint experiments
22.
 00m0022f   A study of bank selection decisions in Singapore using the Analytical Hierarchy Process
23.
 00m0023   A phenomological investigation of Internet usage among older individuals
24.
 00m0024f   Modeling bank customer satisfaction through mediation of attitudes towards human and automated banking
25.
 00m0025f   Gazetted hotels in Singapore: a banking study
26.
 00m0026f   The impact of super centers on traditional food retailers in four markets
27.
 00m0027f   Exploring companion selling: does the situation affect customers perceptions?
28.
 00m0028f   An examination of the relationship between service quality, customer satisfaction, and store loyalty
29.
 00m0029   Store loyalty: its impact on retail revenue (an empirical study of purchasing behavior in the UK)
30.
 00m0030f   Baby boomers and busters: an exploratory investigation of attitudes toward marketing, advertising, and consumerism
31.
 00m0031f   Do role models influence teenagers’ purchase intentions and behavior?
32.
 00m0032   Self-congruity and product evaluation: a cross-cultural study
33.
 00m0033f   Gender differences in information search strategies for a Christmas gift
34.
 00m0034   Consumers’ perceptions of the country-of-origin effect on purchasing intentions of (in) conspicuous products
35.
 00m0035f   Who own the online consumers?
36.
 00m0036f   Older consumers’ disposition of special possession
37.
 00m0037f   Focusing on the forgone: how value can appear so different to buyers and sellers
38.
 00m0038f   Children, Advertising and Product Experiences: A Multimethod Inquiry
39.
 00m0039f   Consumers’ use of persuasive knowledge: the effects of accessibility and cognitive capacity on perceptions of an influence agent
40.
 00m0040f   Understanding the trade winds: the global evaluation of production, consumption and the internet
41.
 00m0041f  Examination of psychological processes underlying resistance to persuasion
42.
 00m0042f   Knowledge calibration: what consumer know and what they think they know
43.
 00m0043f   Unobserved heterogeneity as an alternative explanation for “reversal” effects in behavioral research
44.
 00m0044f   Descriptive characteristics of memory-based consideration sets: influence of usage occasion frequency and usage location familiarity
45.
 00m0045   Qualitative steps toward an expanded model of anxiety in gift-giving
46.
 00m0046   Mood-driven distortion of product information
47.
 00m0047   The role of explanations and need for uniqueness in consumer decision making: unconventional choices based on reasons
48.
 00m0048  Determinants of country-of-origin evaluations
49.
 00m0049f  The influence of positive mood on brand extension evaluations
50.
 00m0050f  Should a firm with a reputation for outstanding service quality offer a service guarantee?
51.
 00m0051  The influence of the music capes within service environment
52.
 00m0052  Patient satisfaction: a matter of choice
53.
 00m0053  Patient perceptions of service quality: combining the dimensions
54.
 00m0054  Service intangibility and its impact on consumer expectation of service quality
55.
 00m0055  Barriers to relationship marketing in consumer retailing
56.
 00m0056f  Lost in music? Subjective personal introspection and popular music
57.
 00m0057  Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price and other search attributes
58.
 00m0058  Dynamic co marketing alliances: when and why do they succeed or fail?
59.
 00m0059  Homeostasis and consumer behavior across culture
60.
 00m0060  Influences on loyalty programme effectiveness: a conceptual framework and case study investigation
61.
 00m0061 Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction
62.
 00m0062f  Indifference vs ambivalence: the effect of a neutral print on consumer attitude and preference measurement
63.
 00m0063b  Using advance purchase orders to forecast new product sales
64.
 00m0064b  Capturing evolving visit behavior on click stream data
65.
 00m0065b  Forecasting a new product trial in a controlled test market environment
66.
 00m0066b  Customers’ Satisfaction and Future Purchase of Mail-Order Specialty Food in the UK
67.
 00m0067b  The Price-Quality Relationship: An Empirical Study of Food Products
68.
 00m0068b  Product Labels: What Information Do Consumers Want, and Will They Believe It?
69.
 00m0069b  Saudi Consumer Preference of Fast Food Outlets: The Influence of Restaurant Attributes
70.
 00m0070b  Marketing a Branded Fresh Beef Product
71.
 00m0071b  Cooperation and Continuity in Strategic Business Relationships
72.
 00m0072b  The Impact of Critical Incidents on Customer Satisfaction in B2B Relationships
73.
 00m0073b  Kid Pleasers to Service Lovers: Singapore’s Five Segments of Fast-Food Patronage
74.
 00m0074b  The Segmentation and Targeting of Consumers Within the Fragmenting UK Mail Order Market
75.
 00m0075b  Gift-Giving Behavior of Grandmothers
76.
 00m0076b  Life Transition as a Basis for Segmentation
77.
 00m0077b  Market Segmentation involving Mixtures of Quantitative and Qualitative Variables
78.
 00m0078b  An Investigation of the Efficacy of Univariate Screening Measures in Defining Market Structure
79.
 00m0079b  A Cross-Cultural Comparison of Travel Push and Pull Factors: United Kingdom vs. Japan
80.
 00m0080b  Seasonal Adjustment of Employment to Demand and Revenues in Tourist Hotels During Expansion and Stagnation
81.
 00m0081b  Saving Mt. Aconcagua: An Environmental Study – A Continuation
82.
 00m0082b  Services Research in Destination Marketing: A Retrospective and Prospective Appraisal
83.
 00m0083b  Relationship selling and customer loyalty: an empirical investigation
84.
 00m0084f  Consumer perceptions of price (un)fairness
85.
 00m0085f  Credit card consumers: college student's knowledge and attitudes
86.
 00m0086f  Does advertising in UK need older models?
87.
 00m0087f  Brand evaluations: a comparison of fixed price and discounted price offers
88.
 00m0088f  The role of nonverbal communication in service encounter
89.
 00m0089f  The impact of caomuterization on marketing performance
90.
 00m0090f  Taking a position in an industrial service network: the case of distance learning in Malaysia
91.
 00m0091f  A new relationship marketing model and its application in the affinity credit card marketing
92.
 00m0092f  Which Ad works, when, where and how often? Modelling the effects of direct marketing
93.
 00m0093f  Long-term growth trends in private label marketing shares  
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