| No. |
File |
Judul
|
1. |
02m0001f |
Shades of meaning: the effects of color and
flavor names on purchase intentions |
| 2. |
02m0002f |
International outshopping and ethnocentrism
|
| 3. |
02m0003f |
Research in marketing: teasing with trivia
or risking relevance |
4. |
02m0004 |
The construct “life-style: in marketing
segmentation: the behavior of tourist consumers |
5. |
02m0005f |
Developing relational exchange: effectiveness
and power |
6. |
02m0006f |
Performance benchmarking and strategic homogeneity
of Indian banks |
7. |
02m0007f |
Consumer attitudes and the usage and adoption
of home-based banking in the UK |
8. |
02m0008f |
The impact of strategic planning on the competitiveness,
performance and effectiveness of bank branches: a neural network analysis
|
9. |
02m0009f |
Pronto moda Tokyo-style emergence of collection-free
street fashion in Tokyo and the Seoul-Tokyo fashion connection |
| 10. |
02m0010f |
Employee behavior, feeling of warmth and customer
perception in service encounters |
11. |
02m0011f |
Leadership style profiles of retail managers:
personal, organizational and managerial characteristics |
12. |
02m0012 |
The impact of perceived display completeness/
incompleteness on shoppers in-store selection of merchandise: an empirical
study |
13. |
02m0013f |
Cross-cultural consumer values, needs and purchase
behavior |
14. |
02m0014f |
Profiling later aged female teens: mall shopping
behaviors and clothing choice |
15. |
02m0015f |
Buyer beliefs, attitudes and behavior: foods
with therapeutic claims |
16. |
02m0016f |
Patient enrolled satisfaction with healthcare
and health plan |
17. |
02m0017 |
Consumer activism and corporate accountability
|
18. |
02m0018 |
Ethical consumerism – democracy through
the wallet |
19. |
02m0019f |
Who moved my Muggle? Harry Potter and the marketing
imaginarium |
20. |
02m0020 |
Comparative Advertising in the European Union
and the United States: Legal and Managerial Issues |
21. |
02m0021 |
An Examination of Trade Show Participation
in a Developing Country: An Exploratory Study in Turkey |
22. |
02m0022 |
U.S. – EU banana War: Implications of
Retaliatory Tariffs |
23. |
02m0023 |
The Implications of Islam for Advertising Messages:
The Middle Eastern Context |
24. |
02m0024 |
Characteristics of Internet Users and Their
Privacy Concerns: A Comparative Study Between China and the United
States |
| 25. |
02m0025 |
Exploring Consumers’ Perceptions of Online
Credit Card Theft |
26. |
02m0026 |
Perception About Internet Commerce: A Student
Survey |
27. |
02m0027 |
Data Warehousing and the Internet: Converging
Technologies |
| 28. |
02m0028f |
A Framework for Determining Success Factors
of an E-Commerce Initiative |
29. |
02m0029 |
The Role of XML in Preparing Students for a
Career in E-Commerce |
30. |
02m0030f |
Dot-Bombs: Lessons from the Dot-Com Debacle |
31. |
02m0031f |
Looking at Your World Through Your Customer’s
Eyes: Cross-National Differences in Buyer-Seller Alliances |
| 32. |
02m0032 |
Relational Contexts of Conflict resolution
Strategies in International Joint Ventures: An Intra-Asian Case |
33. |
02m0033f |
Leveraging Relationships in Marketing: A Motivational
Perspective |
34. |
02m0034 |
Buyer-Seller Exchange Situations: Four Empirical
Cases |
35. |
02m0035f |
Analyzing Relationships Using Macneil’s
and Menger’s Approach to Exchanges |
36. |
02m0036f |
Interactivity Design as the Key to managing
Customer Relations in E-Commerce |
37. |
02m0037f |
Using Advertising Constructs and Methods to
Understand Direct Mail Fundraising Appeals |
38. |
02m0038f |
Research and managerial issues on global retail
competition: Carrefour/ Wal-Mart |
39. |
02m0039f |
"The findings have surprised some shoppers"
|
40. |
02m0040f |
Packaging of children's breakfast cereal: manufactures
vs children |
41. |
02m0041 |
The influence of print advertising organization
on odd-ending price image |
42. |
02m0042 |
E-shopping in a multiple channel environment
|
43. |
02m0043 |
Service quality in call centers: implications
for customer loyalty |
44. |
02m0044 |
Infomercial and advertising effectiveness:
an empirical study |
45. |
02m0045 |
An analysis of choice criteria in the home
loans market |
46. |
02m0046 |
Consumer motivations in the purchase of organic
food |
47. |
02m0047 |
The determinants of the price mark-up for organic
fruit and vegetable products in the European Union |
48. |
02m0048f |
Korean women's clothing brand loyalty |
49. |
02m0049 |
Consumer perception of quality in organic food |
50. |
02m0050f |
Food safety and organic fruit demand in Italy: a
survey |
51. |
02m0051f |
Service loyalty: the effects of the service quality
and the mediating role of customer satisfaction |
52. |
02m0052 |
The joint effect of relationship perceptions, loyalty
program and direct mailings on customer care development |
53. |
02m0053f |
Evaluating direct mail campaigns: recent findings
and future research topics |
54. |
02m0054 |
The impact of frequent shopper programs in grocery
retailing |
55. |
02m0055f |
The influence of assortment structure on perceived
variety and consumption quantities |
56. |
02m0056f |
Effect of social references on repurchase intentions |
57. |
02m0057f |
Selecting and promoting service encounter elements
in passenger rail transportation |
58. |
02m0058f |
Selecting marketing managers to effectively control
global channels of distribution |
59. |
02m0059f |
Price competition under stockpilling and flexible
consumption |
60. |
02m0060f |
Consumer perceptions of price (un)fairness |
61. |
02m0061f |
Forecasting new product trial |
62. |
02m0062f |
Factors influencing co-design adoption: drivers and
internal consistency |
63. |
02m0063f |
Modelling browsing behavior at multiple websites |
64. |
02m0064 |
Spending time vs spending money |
65. |
02m0065f |
Using advance purchase orders to forecast new product
sales |
66. |
02m0066f |
Service quality in the Thai telecommunication industry:
a tool for achieving |
67. |
02m0067f |
A sustainable competitive advantage |
68. |
02m0068f |
From intangibility to tangibility on service qulity
perceptions: a comparison study between consumers and service providers
in four service industries |
69. |
02m0069f |
A exploratory study of eating patterns of Singapore
children and teenagers |
70. |
02m0070f |
The impact of pitch, volume and tempo on atmospheric
effects of music |
71. |
|
|