| No. |
File |
Judul
|
1. |
03m0001f |
Child care services: an exploratory study of choice,
switching and search behavior |
| 2. |
03m0002f |
Country-of-manufacture effects for known brands |
| 3. |
03m0003f |
Mind the gap: an analysis of service provider vs
customer perceptions of market orientation and the impact on satisfaction
|
4. |
03m0004f |
Should marketing managers be concerned about attitudes
towards marketing and consumerism in New Zealand? A longitudinal view
|
5. |
03m0005f |
Children’s perception of their influence over
purchases: the role of parental communication patterns |
6. |
03m0006f |
An empirical examination of automobile lease vs financial
motivational processes |
7. |
03m0007f |
Creating Diderot unities – quest for possible
selves |
8. |
03m0008f |
Actively influencing consumer loyalty |
9. |
03m0009f |
Compulsive buying behavior |
| 10. |
03m0010f |
Typology of online shoppers |
11. |
03m0011f |
Exploring motivations for consumer web use and their
implications for e-commerce |
12. |
03m0012f |
Parental influence on the purchase of luxury brands
of infant apparel: an exploratory study in Hong Kong |
13. |
03m0013f |
Consumer preferences for commercial website design:
an Asia-Pacific perspective |
14. |
03m0014f |
Misplaced marketing “it hurts. Fix it”
The patient lament and unhealthy medical care marketing |
15. |
03m0015b |
A comparison of online and postal data collection
methods in marketing research |
16. |
03m0016b |
Internet based marketing research: a serious alternative
to traditional research methods? |
17. |
03m0017b |
E-trust: the influence of perceived interactivity
on e-retailing users |
18. |
03m0018b |
Luxury branding on the internet: lost opportunity
or impossibility? |
19. |
03m0019b |
Increasing Public Awareness of Quality Health Information
on the Internet: Does It Make a Difference? |
20. |
03m0020b |
The Effect of personality Traits and Perceived Cultural
Similarity on Attraction |
21. |
03m0021b |
Demographics and Subjective Response: The Case |
22. |
03m0022b |
“Owned by …”: Country of Origin’s
New Cue |
23. |
03m0023b |
Store Environment and Shopping Behavior: The Role
of Imagery Elaboration and Shopping Orientation |
24. |
03m0024b |
Toward a Model of Consumer Receiptivity of Foreign
and Domestic Products |
| 25. |
03m0025b |
Exploring Developments in Web Based Relationship
Marketing Within the Hotel Industry |
26. |
03m0026b |
An Innovative Approach to Tourism Market Segmentation
Research: An Applied Study |
27. |
03m0027b |
Online Research Models: Waiting for Leisure, Hospitality
and Tourism Research |
28. |
03m0028b |
Guest Loyalty Likelihood in Relation to Hotels’
Corporate Image and Reputation: A Study of Three Countries in Europe |
29. |
03m0029b |
Individual Hotel Enterprises and the Influence of
Strategic Choice Model |
30. |
03m0030b |
Prior Product Knowledge and Its Influence on Traveler’s
Information Search Behavior |
31. |
03m0031b |
Customer and Shareholder Development: Targeting Do-It-Yourself
Investors |
| 32. |
03m0032b |
Nude Recreation in the U.S.: An Empirical Investigation |
33. |
03m0033b |
Perceived Socio-Economic Impacts of Festivals and
Events Among Organizers |
34. |
03m0034b |
Emotional and Cognitive Antecedents of Customer Satisfaction
in Leisure Services: The Case of the Rostock Zoo |
35. |
03m0035b |
Segmentation Based on the Healthy-Living Attitude:
A Market’s Travel Behavior |
36. |
03m0036f |
An Exploratory Study of Market Orientation in China |
37. |
03m0037 |
Barriers impeding effective implementation of marketing
plans: a training agenda |
38. |
03m0038f |
Parent-child communications about consumption and
advertising in China |
39. |
03m0039f |
Targeting women in German dan Japanese magazine advertising |
40. |
03m0040f |
Influence on the purchase of yellow page display
advertisements |
41. |
03m0041f |
Product experience is seductive |
42. |
03m0042f |
The influence of satisfation, trust and switching
barriers on customer retention in a continuous purchasing setting |
43. |
03m0043f |
Best student paper: some moderating effects on the
service quality-customer retention link |
44. |
03m0044f |
Understanding online purchase intentions: contribution
from technology and trust perspective |
45. |
03m0045f |
Consumer search in electronic markets: an experimental
analysis of travel services |
46. |
03m0046f |
How perceived brand globalness create brand value |
47. |
03m0047f |
Smoking in Russia: the "Marlboro Man" rides
but without "Virginia Slim" for now |