KDM Jurnal
JURNAL PEMASARAN
 

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No.
File
Judul
1.
01m0001f  Cross-category effects of induced arousal and pleasure on the internet shopping experience (Forthcoming J. of Retailing)
2.
01m0002f   Corporate sponsorships of philanthropic activities: when do they impact perception on sponsor brand?
3.
0fm0003   Modeling browsing behavior at multiple websites
4.
01m0004   The influence of assortment structure on perceived variety and consumption quantities
5.
01m0005f   Antecedents and consequences of salesperson burnout
6.
01m0006f   Consumer evaluation and competitive advantage in retail financial services: a research agenda
7.
01m0007f   Behavioral responses to customer satisfaction: an empirical study
8.
01m0008f   Leadership style and market orientation: an empirical study
9.
01m0009f   Organizing for the effective introduction of new distribution channels in retail banking
10.
01m0010f   Satisfaction with sales manager training: design and implementation issues
11.
01m0011f   Corporate marketing and service brands: moving beyond the fast-moving consumer goods model
12.
01m0012f   Methodological issues in conjoint analysis: a case study
13.
01m0013   Predicting purchasing behavior on business-to-business markets
14.
01m0014f   An investigation into the switching process in retail banking services
15.
01m0015f   Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank
16.
01m0016f   Service failures and recovery in retail banking: the customers’ perspective
17.
01m0017f   Segmentation of bank customers by expected benefits and attitudes
18.
01m0018   An investigating into the switching process in retail banking services
19.
01m0019f   Shopbot banking: an exploratory study of consumer loyalty effects
20.
01m0020f   Consumer involvement in financial services: an empirical test of two measures
21.
01m0021  Customer adoption of tele-banking technology: the case of Saudi Arabia
22.
01m0022f   Corporate banking: the strategic impact of boundary spanner effectiveness
23.
01m0023f   Comparing respondents of e-mail and mail surveys: understanding the implications of technology
24.
01m0024f   An empirical investigation of the Turkish consumers’ acceptance of internet banking services
25.
01m0025f   Services elimination decision making: preliminary empirical evidence from the UK financial services sector
26.
01m0026f   Bank selection criteria employed by college students in Bahrain: an empirical analysis
27.
01m0027f   Employee evaluations of service quality at banks and credit unions
28.
01m0028f   Structure, commitment and strategic action for Asian transitional nations’ financial systems in crisis
29.
01m0029   Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank
30.
01m0030f   The effects of perceived justice on satisfaction and behavioral intentions: the case of computer purchase
31.
01m0031f  Using a behavior-based method to identify and reduce employee theft
32.
01m0032f   The food shopping experience of older consumers in Scotland: critical incidents
33.
0fm0033f   Consumer perceptions of grocery retail formats and brands
34.
01m0034f   International airport influences on impulsive shopping: trait and normative approach
35.
01m0035f   Export implications for the Japanese fruit market: fruit-specific lifestyle segments
36.
01m0036f   The perceived impact of an off-center factory outlet mall: the local community dimension
37.
01m0037f   SCATTR: an instrument for measuring shopping center attractiveness
38.
01m0038   Till shopping us do part-the service requirements of divorced male fashion shoppers
39.
01m0039f   The impact of store hours and redistributive income effects on the retail industry: some projections for Germany
40.
01m0040f   Shopping-center selection modeling: a segmentation approach
41.
01m0041f   Targeting consumers who are willing to pay more for environmentally friendly products
42.
01m0042f   The effects of brand associations on consumer response
43.
01m0043f   Gift giving in Hong Kong and the continuum of social ties
44.
01m0044f   Improving parameter estimates and model prediction by aggregate customization in choice experiments
45.
01m0045f   A consumer perspective on price-matching refund policies: effect on price perceptions and search behavior
46.
01m0046f   Walking the hedonic product treadmill: default contrast and mood-based assimilation in judgments of predicted happiness with a target product
47.
01m0047f   The moderating effect on perceived risk on consumers’ evaluations of product incongruity: preference for the norm
48.
01m0048f  The effect of novel attributes on product evaluation
49.
01m0049f  Embarrassment in consumer purchase: the roles of social presence and purchase familiarity
50.
01m0050b  Materialism and You
51.
01m0051b Beware of Product Labels!
52.
01m0052  Consumer research for (the benefit of) consumer
53.
0fm0053b  Principles of bran naming in Chinese: the case of drinks
54.
01m0054b  Affinity credit cards: a critical review
55.
01m0055b  Acquiring goods and services in lower income populations: an evaluation of consumer behaviour and preferences
56.
01m0056b  Managing customer relationships in the e-business world: how to personalize company relationships for increased profitability
57.
01m0057b  Problems and prospects of supermarket development in China
58.
01m0058b  Superstore interactivity: a new self-service paradigm of retail service?
59.
01m0059b  Music marketing: music consumption imagery in the UK and New Zealand
60.
01m0060b  Consumer perception of food risk in chicken meat
61.
01m0061b  Retailing organic Foods (Case study)
62.
01m0062f  What to say when: Advertising appeals in evolving market
63.
01m0063f  The direct marketing-direct consumer gap: qualitative insight
64.
01m0064f  Integrated marketing - manufacturing strategies
65.
01m0065f  Product services: from a service supporting the product to a service supporting the client
66.
01m0066f  Postmodern approaches in B2B market and marketing research
67.
01m0067f  A multinational examination of the "(non) domestic product" effect
68.
01m0068f  Variety Perception Redux
69.
01m0069f  Evaluative and relational influences on service loyalty
70.
01m0070f  The impact of switching cost on the customer satisfaction - loyalty link: mobile phone service in France
71.
01m0071f  Service-enhanced manufacturing: A study of perceived service quality of apparel manufacturers
72.
   
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