| No. |
File |
Judul
|
|
1. |
94m0001 |
The behaviour of TV audiences during commercial breaks
|
| 2. |
94m0002 |
The importance of product country-of-origin: a conjoint
analysis of the USA, Canada, Germany and The Netherlands |
| 3. |
94m0003 |
Practical applications of music in service settings
|
4. |
94m0004 |
Healthy Food Products for Children: Packaging and
Mothers' Purchase Decision |
5. |
94m0005 |
Hospital Advertising: The influence of perceptual
and demographic factors on consumer disposition |
6. |
94m0006 |
The role of customer-contact personnel in the marketing
of a retail bank's services |
|
7. |
95m0001 |
The effects of customer service on consumer complaining
behavior |
8. |
95m0002 |
Service recovery: impact on satisfaction and intentions |
9. |
95m0003 |
Service encounter satisfaction: conceptualized |
| 10. |
95m0004 |
Positioning your service to target key buying influences:
the case of referring physicians and hospitals |
11. |
95m0005 |
Charity shops: a classification by merchandise mix |
12. |
95m0006 |
Married males and shopping: are they sleeping partners? |
| 13. |
95m0007f |
Implementing the Single Banking Marketing in Europe |
14. |
96m0001f |
Car Boot Sales: a study of shopping motives in an
alternative retail format |
15. |
96m0002 |
Product gender perceptions: the case of China |
16. |
96m0003 |
A cross-national investigation of the effects of
country of origin and brand name on the evaluation of a new car |
17. |
96m0004 |
Measuring the joint effect of brand and country image
in consumer evaluation of global products |
18. |
96m0005f |
International direct marketing strategies: a US-European
comparison |
19. |
96m0006f |
Chinese consumers' evaluation of foreign products:
the influence of culture, product types and presentation format |
20. |
96m0007f |
Consumer decision making styles: a multi-country
investigation |
21. |
96m0008 |
Good and bad consumers: the benefits of participating
in the banking relationship |
22. |
96m0009f |
Market segmentation: A search for the Holy Grail? |
23. |
96m0010f |
Consumer selection criteria for banks in Poland |
24. |
97m0001f |
Process-oriented measurement of service quality:
applying the sequential incident technique |
25. |
97m0002f |
Saudi consumers’ attitudes toward European,
US and Japanese products and marketing practices |
26. |
97m0003f |
Linking student satisfaction and service quality
perceptions: the case of university education |
27. |
97m0004f |
Responses to the different charity appeals: the impact
of donor characteristics on the amount of donations |
28. |
97m0005f |
INTQUAL – an internal measure of service quality
and the link between service quality and business performance |
29. |
97m0006f |
Understanding competitive advantage in retail
finance services |
30. |
97m0007f |
The effects of odd pricing on demand |
31. |
97m0008f |
Pre-purchase satisfaction first-time buyer
behavior: some preliminary evidence |
32. |
97m0009f |
Generic products: who buys them and how they
perform relative to each other? |
33. |
97m0010f |
Feline consumption: ethnography, felologies
and unobtrusive participation in the life of a cat |
34. |
97m0011 |
Raiding the postmodern pantry: advertising
intertextuality and the young adult audience |
35. |
97m0012 |
Marketing science in a postmodern world: introduction
to the special issue |
36. |
97m0013f |
From segmentation to fragmentation: markets
and marketing strategy in the postmodern era |
37. |
97m0014f |
Identifying theoretical determinants of service
quality in retail banking: importance and effect |
38. |
97m0015f |
Strategic responses to change in retail banking
in the UK and the Irish Republic |
39. |
97m0016 |
Customer needs and front office technology
adoption |
40. |
97m0017f |
Partnering relationships between banks and
their research forms: the impact on quality |
41. |
97m0018f |
Islamic banking: a study in Singapore |
42. |
97m0019f |
Service quality in the banking sector in an
emerging economy: a consumer survey |
43. |
97m0020f |
European corporate customers’ choice
of domestic cash management banks |
44. |
97m0021f |
Strategic marketing management: the case of
Islamic banks |
45. |
97m0022f |
Smart cards – the smart way for banks
to go? |
46. |
97m0023f |
Time and companionship: key factors in Hispanic
shopping behavior |
47. |
97m0024f |
Development of consumer behavior patterns among
Chinese children |
48. |
97m0025f |
Sun-sign astrology in market segmentation:
an empirical investigation |
49. |
97m0026 |
Spousal influence in consumer decisions: a
study of cultural assimilation |
50. |
97m0027f |
Conceptualizing self-monitoring: links to materialism
and product involvement |
51. |
97m0028 |
Consumer perceptions of bonus packs: an exploratory
analysis |
52. |
97m0029 |
A model of brand and country effects on quality dimensions:
issues and implications |
53. |
97m0030 |
A cross-cultural comparison of consumer ethnocentrism
in the USA and Russia |
54. |
97m0031 |
Consumer-specific determinants of the size of retail
choice sets: an empirical comparison of physical good and service
provider |
55. |
97m0032f |
Some issues in conducting customer satisfaction surveys
|
56. |
97m0033 |
Country-of origin effect: the moderating function
of individual difference in information processing |
57. |
|
|
58. |
|
|
59. |
|
|