GSB 510 - Managerial Economics 300x1 Spacer GIF Jeff S. Hong, PhD

Spring, 2002 300x1 Spacer GIF professor

Bridgeport Campus MAN 220 300x1 Spacer GIF Office: MAN 204 (203) 576-4648

Thursday 6:00 PM - 8:30 PM 300x1 Spacer GIF webpage: http://fly.to/jeffecon

Course Outline

Objective: This course aims at application of economic theory and the tools of analysis of decision science to examine how a firm can make optimal decisions under the constraints it faces. The class will learn the theory of the firm to integrate and link macro and microeconomics, decision sciences such as mathematical economics and econometrics, and the functional areas of business such as finance, production and resource management.

Economic theory provides the analytical tools for optimal decision-making, while decision science provides the tools for optimization and for the estimation of economic relationships. As an overview course, this course integrates and links all of these topics and teaches their crucial importance in managerial decision making.

Text: Dominick Salvatore, Managerial Economics in a Global Economy, 4e

Session

Topic

Text Ref

1

Theory of the Firm

Ch 1-3

2

Consumer Theory

Ch 3 Appendix

Indifference Curves

Ch 3 Appendix

Budget Constraints

Ch 3 Appendix

Consumption Equilibrium

Ch 3 Appendix

Derivation of Demand Curve

Ch 3 Appendix

Income & Substitution Effects of Price Change

Ch 3 Appendix

Mathematical Approach

Ch 3 Appendix

3

Demand Analysis

The Demand for a Commodity

Ch 3-1

Price Elasticity of Demand

Ch 3-2

Income Elasticity of Demand

Ch 3-3

Cross Elasticity of Demand

Ch 3-4

Elasticity in Managerial Decision Making

Ch 3-5

4

Demand Estimation

Introduction to Regression analysis

Ch 4-3

Simple Regression Analysis

Ch 4-4

Multiple Regression Analysis

Ch 4-5

Preconditions to Regression Analysis

Ch 4-6

Demand Estimation by Regression Analysis

Ch 4-7

5

Demand Forecasting

Time-Series analysis

Ch 5-2

Smoothing Techniques

Ch 5-3

Econometric Models

Ch 5-4

Midterm Project

6

Production Theory

Production Function with Single Input

Ch 6-2

Optimal Use of Input

Ch 6-3

Production Function with Two Inputs

Ch 6-4

Optimal Input Combination & Profit Maximization/ Cost minimization

Ch 6-5

Returns to Scale

Ch 6-6

Mathematical Approach

Ch 6 Appendix

Ch 9 Appendix

7

Cost Estimation

Short-Run Cost Functions

Ch 7-2

Long-Run Cost Curves

Ch 7-3

Plant Size & Economies of Scale

Ch 7-4

Learning Curves

Ch 7-5

Mathematical Approach

Ch 7 Appendix

8

Linear Programming

Profit Maximization

Ch 8-4

Cost Minimization

Ch 8-5

Dual Problem and Shadow Prices

Ch 8-6

Market Structure

Perfect Competition

Ch 9-2

Monopoly

Ch 9-4

Monopolistic Competition

Ch 9-5

9

Oligopoly & Strategic Behavior

Oligopoly Models

Ch 10-2

Sales Maximization

Ch 10-3

Strategic Behavior & Game Theory

Ch 10-5

Prisoner's Dilemma, Nonprice Competition & Cartel Cheating

Ch 10-6

Extensions of Game Theory

Ch 10-7

Mathematical Approach

Ch 10 Appendix

10

Pricing Practices

Pricing Multiple Products

Ch 11-1

Price Discrimination

Ch 11-2

International Price Discrimination & Dumping

Ch 11-3

Transfer Pricing

Ch 11-4

Cost-Plus Pricing & Incremental Analysis

Ch 11-5

Final Exam or (Team) Project

Homework & Pop Quiz: There will be occasional homework (including computer) assignments, which will be due the following session. You may be randomly called on to present effectively the solution on the board, so always be prepared. Quiz can be both announced and unannounced testing your understanding of technical materials. The pop quiz may test your understanding of the materials from the homework assignments.

Exams: There will be a midterm exam (or project) given in the class on the date to be determined. You may bring no more than a SINGLE sheet of formulas and 3 blank scratch papers. No other notes or aids other than a calculator will be allowed. Final is flexible and may be replaced with a (team) project. If it is determined to be a project, then each individual/ team will have a conference with me about the project he/she/they would like to do at least within the first three sessions.

Attendance & Class Participation: Most of the materials to be treated in the class are extremely technical. If you miss a class, it will be almost impossible to make it up on your own. Therefore, it is highly recommended that you attend each and every class. In light of the limited class time, class participation is welcomed only if it is appropriate and relevant to the material since we will be dealing with mostly technical topics, not fluffy verbiage.

Grading: Grades will be determined as follows:

Midterm Exam or Project: 40%

Final Exam or Project: 30%

Homework & Pop Quiz: 30%

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