On June 19,1965 Republic Act No. 4379 was passed providing for the establishment of the University of the Philippines Institute of Mass Communication (UP-IMC). Dr. Gloria Feliciano was appointed director, and later dean, of the Institute.
By September 9,1969, the Institute had transferred from the College of Arts and Sciences to Plaridel Hall.
On April 28,1988, almost 23 years after it was established, the UP IMC was elevated to the status of College by the UP Board of Regents.
In 1998, the Commission on Higher Education named the Journalism and Communication Research departments as its Centers of Excellence in the study of communication. The Broadcast Communication and the Film departments, meanwhile, are candidates for Centers of Development.
These are proof that the UP College of Mass Communication remains as the undisputed leader among the mass media schools in the country.
