Virtual R&D
Think Tanks
Focus Groups
Training Programs
Customer-Care Programs
Quality Improvement Programs
Ideas & Solutions, To Go !
of Imagination !
MARKETING & COMMUNICATIONS ||| OPERATIONS ||| PROJECT MANAGEMENT
For Your Entertainment . Reference Library . "Applied Creativity" Forum . Links . Contact Us . e-Mail
Services, on a Program
or Project Basis
...Without
Full-Time Staff,
Department Expenses Or Ongoing Overhead !
"INVESTIGATE, EXPLORE,
DISCOVER & INVENT"
> Virtual R & D
> THINK TANKS
> FOCUS GROUPS
Today, many of those same compa-nies and corporations and other 21st-Century-ready enterprises are realizing there is another way to create and develop new products and services and/or refine existing products or services.
One other way is Virtual R&D, with skilled, talented, knowledgable R&D people assembled on a strictly "Per Need, Per Assignment" basis. The companies only pay "participation fees" for people recruited, qualified and selected to be on their R&D team -- and only for the time those people are working on the project -- plus per-diem fees for meetings, etc., and limited expenses -- and no overhead!
R&D team are composed of techni-cal and scientific people from the appropriate industry and also from academia. R&D teams may also include generalists, representatives of target audiences and even "consumers" when that is appropriate.
The same approach to 'burden-free' product and service development or refinement is also applied in two related disciplines: Targeted and focused THINK-TANKS and FOCUS GROUPS.
Working on a strictly confidential basis, we find, qualify, recruit and secure specialists with deep experience, knowledge and wisdom in whatever specific discipline or disciplines are needed -- including people from academia -- and then assemble a team for the R& D assignment. We provide team members with background infor-mation and pertinent data as well as assigned R&D goals and operating parameters.
Team members confer and interact in person, on the Internet or by video-conferencing, as required.
THINK TANK - The difference between Virtual R&D and the ThinK Tank is the addition of 'freed-thinking' generalists and professional representatives of 'softer' disciplines to the team, such as Marketing, Sales, Human Resources, Operations, Accounting, Safety, Quality Improvement, Risk Management, etc., with or without Tech and semi-Tech people participating. Assignments may be issue- , new-product- or service-oriented. (For more information, e-mail us.)
FOCUS GROUPS - This effective 'tool' is often used in marketing, marketing research and other applications, with participants from demographic groups, targeted audiences, consumer panels or the general public providing input and feedback. Focus Groups usually operate as 'highly focused, limited-mission' Think Tanks. They may be used in conjunction with other marketing and research techniques. (For more information, e-mail us.)
For Your Entertainment . Reference Library . "Applied Creativity" Forum . Links . Contact Us . e-Mail