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Ideas & Solutions, To Go !
MARKETING & COMMUNICATIONS ||| OPERATIONS ||| PROJECT MANAGEMENT
of Imagination !
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'Applied Creativity' ?
Creativity can take many forms. Traditionally, the most obvious include fine art, arts & crafts, decorating and other forms of personal expression... even cooking.
For the sake of an explantion here, however, we are talking about creativity as a working tool applied, in very general terms, to tasks, challenges and needs of business, industry and the not-for-profit sector.
Basically, to us, "applied creativity" is a focused
effort at generating
practical ideas, answers
and solutions for any
problem, need or
situation.
Of course, the ideas,
answers and solutions we create and develop don't
just happen by themselves. They take work and, often,
long days, short nights and
lots and lots and lots
of coffee!
Is a Person Born With Creativity -- Or Can The Spark of Imagination Be Taught, Like Writing?
It does present an interesting point to ponder and debate. However, for us, the quesiton is not an 'either/or' matter but, rather, a statement -- one that calls for a response that begins with "That depends!" You see, it is not really a question at all but an opening to begin a dialogue with the person asking.
From our experience, we know that creativity can be both a natural talent and a learned art. In many cases, such as in marketing, advertising and public relations, there is no doubt that creativity can definitely be learned. At the same time, there are many people who have an abundance of natural creativity... people who can see new and fresh ways of thinking about anything -- and who can put those new and fresh ideas to work in practical, dynamic ways!
We think creativity is both learned and natural. We feed it whenever and wherever we can, and we wrestle with it when we need to. We do that with general input and also, when the appropriate assignment arises, with industry-specific information and/or other targeted input. If the situation warrants research, we do that. And then, we let it all percolate.
Soon, dynamic ideas and solutions begin to bubble up. After turning dozens of ideas and solutions over and over (ejecting some, modifying others, expanding or reducing still others, even adding new ones), we find one or more worthy of being polished and refined, presented and produced. And that's just the beginning!
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