Virtual R&D
Think Tanks
Focus Groups
Training Programs
Customer-Care Programs
Quality Improvement Programs
Ideas & Solutions, To Go !
MARKETING & COMMUNICATIONS ||| OPERATIONS ||| PROJECT MANAGEMENT
of Imagination !
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The Lines...
Lee Sinoff, president of the CREATIVITY WORKSHOP, often describes himself as a "practicing wordsmith and professional dreamer." In fact, Lee has been writing professionally and creating dynamic ideas for the past 30 years. In that time, he has handled and produced thousands of assignments, programs and projects.
Boring, flat ideas and drippy, weak writing annoy us. To help keep our thinking fresh, we actively feed our creative talents and skills. One good example of that is the Superman comic book Lee is reading in the photograph to the right. We know that inspiration and innovation come in many forms, from many sources... and that the spark of imagination may be ignited by the very next image, word, sound or whatever, wherever it may be. And, besides, we like our serious literature with lots of pictures.
"Applied Creativity"
Renaissance Man
A 'working-focus visionary', Lee has been inventing new products and recognizing and identifying yet-to-emerge trends months and, often, years before they were introduced -- and doing that for
40+ years.
Lee's professional talent and skills cover many disciplines and arenas. He is a marketing and communications, operations and project management generalist with an MBA degree in marketing & management and a BSJ degree in public relations, complemented by more than a few credentials earned along the way.
a more quiet moment in the Workshop.
How Do YOU Spell
'C R E D E N T I A L S' ?
Lee's credentials include contributions to three books by McGRAW-HILL, writing about Marketing, Public Relations, Special Events and (one of Lee's favorite subjects) "Applied Creativity" -- in the case of McGraw-Hill, 'applied' in Public Relations.
He has held executive positions with two PR firms before forming his own company in 1980 to offer clients a full spectrum of marketing-communications services (including marketing, advertising, public relations, special events, editing & publishing, promotions, etc.) as well as business-support, project management and operations services.
Lee has personally earned 14 local, state and national advertising & design awards as a Creative Director, Art Director and Copywriter, and been the editor & publisher of an award-winning, four-color magazine and founding editor & publisher of an award-winning, six-state trade newspaper.
In addition to his contributions to McGraw-Hill, Lee has written numerous 'how-to' articles on 'applied creativity' for other professionals and created an extensive number of 'applied-creativity blueprints' -- cheklists, outlines, rules of thumb, tips and tools for use in marketing-communications and other creative-thinking applications -- for serious professionals and students of marketing-communications.
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