This page contains information, articles, academic work etc. about marketing in general.
After reading this section you will have knowledge about the definition of general, strategic marketing. You will understand what the marketing concept is and what the relationship is with this concept and market orientation, marketing orientation, market led, customer led, customer oriented etc.
It is my intention to make certain topics more clear to you and to give my own opinion about them. Besides this I would like to share some threats and difficulties about the implementing of the marketing function in an organization.
Finally, market orientation and marketing in general will be related to other topics like customer satisfaction, learning orientating, and business performance.
All the theory used here will be gathered from different scholars who have done academic research about these topics, like Kohli, Jaworski, Narver, Slater, Sinkula, etc.
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All information on this website is copyrighted.
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