Step-9:The Problem Of Inactive Keywords.
If you set your bid too low, your ads for that keyword will
be paused and made �inactive�.
If you have an account that has always had a high CTR and you launch a new
campaign with a moderately
low bid price, you will almost always be fine, and your ads will not be made
inactive.
However, if your account has been poorly managed this far (i.e. your CTR has
been exceptionally low),
then you may find certain keywords made inactive, even if you bid a fair amount.
This can be a problematic situation, and I refer you to the previous section on
ad copy to get out of that hole.
If you want to get out of the problem fast, then you should create a new account
and use my �copy the
best� method. Although new accounts have a poor quality score, it might be
better than your old account.
The �copy the best� method will all but guarantee you a solid CTR, and when you
have some history and a high quality score you can start lowering your bids
again.